Saturday’s Major League Soccer championship match between Inter Miami and the Whitecaps will incorporate footage from four iPhones. Apple previously used iPhones to capture live game footage during two Friday Night Baseball broadcasts.
MLS said that the weekend telecast will involve the league’s largest ever set of cameras, giving fans access to an unprecedented range of angles …
The league told Sports Business Journal you’ll be able to identify the iPhone footage thanks to a small on-screen Shot on iPhone graphic.
The four iPhones will be part of the league’s largest-ever camera arsenal for its championship match. With more than 30 cameras, fans will have access to an expanded range of angles, including goal robotic cameras, referee cam, dedicated isocams on coaches and players and drone coverage.
The use of the Apple devices during MLS Cup is a unique extension of the technology company’s ongoing “Shot on iPhone” marketing campaign, which seeks to demonstrate the iPhone’s ability to capture and produce high-quality content. Anytime footage from an iPhone is being shown during Saturday’s telecast, there will be a small on-screen graphic indicating the footage is being “Shot on iPhone.”
MLS exec Seth Bacon said that the initiative was one of the benefits of its partnership with Apple.
“The ability for us to integrate this and maintain that same level of integrity and quality in the pictures is really a testament to the partnership we have with Apple,” Bacon said. “Being partnered with the world’s biggest technology company, you have the ability to innovate and try new things.”
The league’s confidence in the quality of the footage is demonstrated by the fact that one key angle will be provided entirely by an iPhone.
The most ambitious use case for the iPhone during Saturday’s telecast will be as a high end zone camera. “Anytime you see a shot looking down the field from a high angle behind the goal that’s going to be shot entirely on an iPhone,” Bacon said.
The match will stream for free on Apple TV.
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