MrBeast, the king of YouTube, is now the new owner of a banking app called Step. It’s a big move meant to kickstart the popular creator’s new ‘MrBeast Financial’ business arm.
MrBeast enters financial services in a big way with app acquisition
Jimmy Donaldson (“MrBeast”) and his company Beast Industries announced a major entry into the financial services space via the acquisition of a popular banking app, Step.
From the official press release:
Beast Industries, the largest and most innovative creator based platform in the world, today announced the acquisition of Step, a financial technology company dedicated to making financial literacy and money management accessible to all.
This acquisition marks a significant milestone for Beast Industries, bringing together Step’s robust technology platform and full-stack fintech team with Beast Industries’ extensive audience reach and proven track record in philanthropic initiatives. Together, the combined organization will deliver innovative solutions that make financial wellness achievable for people at every step of their life journey.
Step is available to download here on the App Store.
The app specializes in appealing to teens. It has the tagline: “Banking for the next generation.”
Step offers a way for young people to build credit while learning how to manage a credit score. Users can access interest-free loans of up to $250. The app also provides opportunities to earn cash by playing games.
Currently on the App Store, Step has nearly 80,000 reviews with a 4.7 star rating—so it’s clearly already popular and has high user satisfaction. MrBeast using his platform to promote Step will no doubt make the app even more of a hit moving forward.
Had you heard of Step before learning of MrBeast’s acquisition? Let us know in the comments.
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