Apple has announced a special event for next month, inviting members of the press on March 4, 2026 at 9 a.m. ET. Apple is branding this as a “special Apple Experience” rather than your typical Apple event.
Apple event set for March 4, here’s what to expect
I was invited to the event on behalf of 9to5Mac in New York City. Apple is also holding separate gatherings for press in Shanghai and London, according to reports on social media.
Apple has an array of new products in the pipeline, including new Macs, iPads, the iPhone 17e, and more. Whether or not Apple announces all of these products (or any of them) at the March 4 launch remains to be seen.
Top comment by KJ705
Need to get rid of my 2017 iMac but very unimpressed with 24" screen and low memory options of new iMacs. Probably switch to a Mac Mini with 3rd party 27" display. Guess I'll wait for the M5 version, though. REALLY hate giving up this display.
Here are the rumored products coming soon, according to Bloomberg’s Mark Gurman:
- New low-cost MacBook powered by the A18 Pro chip
- New M5 MacBook Air
- New M5 Pro and M5 Max MacBook Pro models
- New Mac displays
- iPhone 17e
- A18 base iPad
- M4 iPad Air
Apple is also expected to release the first beta of iOS 26.4 soon with at least some of the new Siri features powered by Google Gemini.
What are you most excited for Apple to announce? Let us know down in the comments.
My favorite iPhone accessories:
- Anker Nano USB-C wall charger with built-in screen
- AirPods Pro 3: Check the current sale price
- Charge all your Apple gear at the same time
- Bring wireless CarPlay to any car
- USB-C cable that shows how fast you’re charging
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