Netflix is no longer buying Warner Bros. Discovery or HBO Max, but the company just announced an entirely separate acquisition: InterPositive, a company founded by Ben Affleck that “develops AI-powered tools built by and for filmmakers.”
Netflix bolsters in-house AI filmmaking capabilities with acquisition
Today, Netflix, Inc. announced the acquisition of InterPositive, the filmmaking technology company founded by Ben Affleck that develops AI-powered tools built by and for filmmakers. InterPositive’s mission — to use emerging technology in ways that protect and expand creative choice — is deeply aligned with Netflix’s long-standing belief that innovation should serve storytellers and the creative process.
For more than two decades, Netflix has paired technology with artistry to help great films and shows find their audience. By bringing InterPositive’s entire team into Netflix through this acquisition, and with Affleck joining as Senior Advisor, we’re investing in creator-led innovation that keeps filmmakers at the center of the process.
Though financial terms have not been disclosed, this is clearly a far smaller acquisition for Netflix than its Warner Bros. bid.
Size aside though, the news comes with potential ripple effects for the film and TV industry as a whole.
The use of AI in film and TV production is still in its early days, and by acquiring InterPositive, Netflix shows that it wants to be at the forefront of innovation.
That innovation, however, will likely come at the cost of industry jobs within the Hollywood community.
InterPositive doesn’t build tools that are meant to create films with a simple text prompt, the way an app like Sora might for shortform content.
Instead, it focuses on taking portions of the production and post-production process and making them easier for the creatives involved.
However, Netflix being a leader in this space means plenty of other companies—perhaps even Apple—will likely follow its example.
How do you expect AI to reshape the film and TV industry moving forward? Let us know in the comments.
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