Apple said that it wanted the new MacBook Neo to be seen as a fun new addition to the Mac lineup, and this was reflected in the colors as well as the name.
The new machine comes in a choice of four colors, although admittedly these are less vivid in the aluminum than they appear in photos …
Our own Chance Miller was at the launch event and very much liked the new look.
The MacBook Neo comes in four colors: blush, indigo, silver, and what Apple calls a “fresh new citrus.” My first impressions of those colors is that they are fantastic. Apple gets bonus points for color-matching the keyboards, too. The shade of the colors can vary quite a bit by lighting and angle, similar to the other MacBook colors Apple sells like sky blue.
He wasn’t alone in adding that rider indicating that the machines look less colorful in real life than they do when photographed, especially the keyboards. All the same, it’s definitely a fun move on Apple’s part.
While the decision will have been made long before it was known, the company will no doubt have been encouraged by the popularity of the Cosmic Orange iPhone 17 Pro.
We got a bit of a clue into the relative popularity of the colors from shipping dates slipping in pre-orders. The dates indicate that the pink model, which Apple calls blush, is the most popular of the four, while the silver is the least popular. This suggests buyers are embracing the newness of the Neo rather than trying to make it look like a more expensive model.
It’s interesting to note from our pre-launch poll that while you are very much in favor of Apple making its products available in more colors, the pastel shades the company opted for was the least popular of the options. Most of you want Apple to be bolder in its color choices. It’ll be interesting to see the shades the company has chosen for the new iMac colors we’re expecting later in the year.
If you were choosing between the four colors offered for the MacBook Neo, which would be your favorite? Please take our poll and share your thoughts in the comments.
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