Skip to main content

Watch Apple reveal how it made the delightful MacBook Neo intro video

The all-new $599 MacBook Neo has been a hit for Apple since the delightful introductory video in March. Now Apple has shared a behind-the-scenes look at how it made the magic.

As a refresher, this is the original MacBook Neo introduction video:

New today is the view of how Apple actually put together the fun reveal video:

It’s always impressive learning what blend of CGI and practical effects go into making these clips.

MacBook Neo helped Apple break a Mac launch week record last month.

More recently, Apple has sold out of MacBook Neo inventory until the middle of next month.

FTC: We use income earning auto affiliate links. More.

You’re reading 9to5Mac — experts who break news about Apple and its surrounding ecosystem, day after day. Be sure to check out our homepage for all the latest news, and follow 9to5Mac on Twitter, Facebook, and LinkedIn to stay in the loop. Don’t know where to start? Check out our exclusive stories, reviews, how-tos, and subscribe to our YouTube channel

Comments

Author

Avatar for Zac Hall Zac Hall

Zac covers Apple news, hosts the 9to5Mac Happy Hour podcast, and created SpaceExplored.com.