Apple and Porsche debut 80s-inspired race car liveries at Laguna Seca

It’s a big weekend in America for Apple and racing. F1 returns to the U.S. with the Miami Grand Prix happening Sunday on Apple TV.

Meanwhile, Apple and Porsche have collaborated on an anniversary race car design that will be on the track in California, also on May 3.

Porsche announced today that it worked with Apple to recreate the look of the iconic Porsche 935 K3 race car sponsored by the company in 1980.

Race viewers will see the familiar wrap on a pair of Porsche race cars this Sunday during the IMSA race at the Laguna Seca raceway in California:

At round four of the IMSA WeatherTech SportsCar Championship on May 3rd at Laguna Seca, the Porsche works team will show a historic Apple Computer-inspired livery. The special wrap is based on the Porsche 935 K3, which competed in major events in the 1980 season including the 24 hours of Le Mans. The one-time design of the two Porsche 963 celebrates two milestones happening in 2026: the 75th anniversary of Porsche Motorsport and 50 years since the founding of Apple.

Oliver Schusser, who oversees sports at Apple, explains why the company worked with Porsche on the design:

“We’ve enjoyed a longstanding relationship with Porsche, going back to 1980 when a Porsche race car first carried the Apple logo,” Oliver Schusser, Vice President Apple Music, Sports and Beats, said.

“That moment marked the beginning of a shared passion for innovation and creativity that continues to define our collaboration today. As Apple celebrates its 50th anniversary, we’re proud to once again partner with Porsche on a design that pays tribute to that original 1980 livery.”

It’s probably not a coincidence that incoming Apple CEO John Ternus has personal experience driving Porsche race cars around Laguna Seca himself.