Apple announces price increase for Apple TV and Apple One subscriptions

Chance Miller | Aug 28 2026 - 6:17 am PT

Just weeks after announcing price increases for Apple Music, Apple today announced that Apple TV is also getting more expensive. The company confirmed to 9to5Mac that the price of Apple TV is increasing from $12.99 to $14.99 per month.

The Individual tier of Apple One is also getting more expensive.

Apple TV, Apple One get more expensive

Here are the full details on the price increases:

Apple TV (monthly): $14.99 (up from $12.99)
Apple TV (annual): $119 (up from $99)
Apple One Individual: $21.95 (up from $19.95)

Prices for other Apple One plans are unchanged. When Apple increased the price of Apple Music last month, it also raised the Apple One Family and Apple One Premier plans, but not the Individual plan.

The higher prices go into effect today for new subscribers. Apple says existing subscribers will be notified of the price increase about a month before they are charged the new price.

Apple last increased the price of Apple TV in August 2025, raising it from $12.99 per month to $9.99 per month. The company did not raise the price of the annual plan or Apple One bundles at that time.

Apple has expanded Apple TV’s lineup significantly over the last year. Last October, it announced a deal to become the exclusive Formula 1 broadcast partner in the US. F1 streaming is included in the normal Apple TV subscription price at no additional cost.

Earlier this year, Apple also added Major League Soccer streaming to Apple TV at no additional cost. Previously, MLS access was behind a separate MLS Season Pass paywall.

Apple is also riding high on the success of recent launches like season four of Ted Lasso. Just today, Apple TV debuted the second season of Dark Matter. Slow Horses season 6 premieres on September 16.

What do you think of the new Apple TV price? Is $14.99 a good deal for what Apple TV offers? Let us know down in the comments.