Today is Apple’s big September launch event, with a tagline: ‘Surprise and shine.’ Here’s how to watch the Apple event live, and a roundup of new products rumored to debut.
iPhone 18 Pro ‘Surprise and shine’ event: How to watch today’s Apple event live
Today is arguably Apple’s biggest day of the year, with a major product launch that kicks off John Ternus’s CEO era.
The iPhone 18 Pro launch event will happen today at 1:00 p.m. ET / 10:00 a.m. PT.
The event is being streamed live for viewers around the globe. We’re expecting a pre-recorded video, as has become Apple’s norm.
You can watch the ‘Surprise and shine’ September event in several ways:
- Apple’s YouTube channel via this livestream
- Apple TV app on any device
- Apple’s Events website
Any of these options is a great way to follow along with the announcements.
New products reportedly coming: iPhone 18 Pro, iPhone Duo, new Apple Watch models, more
We’re expecting a packed slate of new products at Apple’s September 9 event. Here’s everything rumored to be coming:
iPhone
- iPhone 18 Pro: Big camera upgrades, A20 Pro, new colors, updated Dynamic Island, more
- iPhone 18 Pro Max: Larger battery, possibly exclusive camera feature
- iPhone Duo: First-ever foldable model
Apple Watch
- Apple Watch Series 12: Upgraded S-class chip, more health features
- Apple Watch Ultra 4: New health sensors, design updates, more
AirPods
- AirPods 5: New models with upgraded Active Noise Cancellation
There’s also an outside chance of some new Home products launching, including a new Apple TV 4K, HomePad home hub, and HomePod mini 2. The latest rumors point to October debuts being more likely, but we’ll find out soon one way or the other.
What are you most excited to see at today’s Apple event: iPhone 18 Pro, iPhone Duo, or something else? Let us know in the comments.
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