Today is a big launch day for new Apple products, with iPhone 18 Pro and Pro Max, Apple Watch Series 12 and Ultra 4, and AirPods 5 all available in Apple Stores and from other retailers worldwide.
Apple celebrates launch of iPhone 18 Pro and more at Apple Stores around the world
New Apple products arrive in stores today, including:
- iPhone 18 Pro
- iPhone 18 Pro Max
- Apple Watch Series 12
- Apple Watch Ultra 4
- AirPods 5
You can read our iPhone 18 Pro and Pro Max review here, and our review of Apple Watch Series 12 and Ultra 4 is here.
Apple is celebrating today’s new products at Apple Stores around the world, with CEO John Ternus opening the doors at Apple Fifth Avenue in New York City. He was accompanied by SVP of Retail + People, Deirdre O’Brien, and SVP Worldwide Marketing Greg “Joz” Joswiak.
iPhone 18 Pro and Pro Max are currently backordered several weeks for most models when ordering for delivery from Apple.com.
However, you can find in-store availability in many cases for pickup as early as today.
All of today’s new products were first unveiled last week during Apple’s ‘Surprise and shine’ event. The one product announced last week that’s not yet available is the iPhone Duo. It will become available for pre-order October 16 and ships October 23.
You can see launch day photos from Apple Stores around the world on Apple Newsroom.
Are you buying new Apple products today? What did you order? Let us know in the comments.
*Buy iPhone with 15% discount from Apple refurbished
Best iPhone accessories
- AirPods Pro 3 (now only $199, down from $249)
- MagSafe Car Mount for iPhone
- 10-year AirTag battery case
- AirTag 2 (1-pack / 4-pack)
- 100W USB-C fast charging power adapter
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