WWDC 2011: iOS devices now iTunes-free, over-the-air updates now possible

You can finally take your iOS device out of the box, turn it on and begin using it immediately, Apple said at the WWDC keynote. That’s because you can perform all set ups directly on an iOS device instead of having to hook it up to iTunes via a USB cable. Just swipe your finger over the “Welcome” label and you can perform all first-run set ups and activate it directly. Plus, software updates are also delivered over-the-air (we’ll have to see how that stacks up against our limited data contracts).