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Kirsty Godso stars in new Powerbeats Fit campaign: ‘all about showing up’

The newest Powerbeats Fit ad leans into New Year’s resolutions, built around Godso’s training philosophy of putting in the work. Watch it below.

’All about showing up, staying consistent, and moving with purpose’

Fitness trainer Kirsty Godso stars in the new Beats campaign promoting the Powerbeats Fit.

In the video, which features no dialogue, a confident and focused Godso is seen popping in her Powerbeats Fit earbuds before starting an exhausting training session.

The video ends on a final exhale, as Godso looks straight into the camera, followed by on-screen text reading “Powerbeats Fit” and the Beats logo.

The YouTube description reads:

Put in the work. Staying strong this year with Kirsty Godso, whose training philosophy is all about showing up, staying consistent, and moving with purpose.

Kirsty Godso is a health and workout influencer, who’s known for being a Nike Master Trainer, as well as for training celebrities. Her appearance continues Beats’ ongoing effort to highlight athletes and align the brand with performance and training.

Watch the ad below:

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Avatar for Marcus Mendes Marcus Mendes

Marcus Mendes is a Brazilian tech podcaster and journalist who has been closely following Apple since the mid-2000s.

He began covering Apple news in Brazilian media in 2012 and later broadened his focus to the wider tech industry, hosting a daily podcast for seven years.