Apple celebrated its best quarter ever yesterday, but in the company earnings call, CEO Tim Cook teased that the company has even bigger things ahead with new innovations later this year.
Apple sees its ‘best work’ ahead in the coming year
Rumors indicate Apple has a huge lineup of 20+ new products launching this year, with this week‘s AirTag 2 debut just the beginning.
And during yesterday’s quarterly earnings call, CEO Tim Cook said that the company’s upcoming products would “deliver innovations that have never been seen before,” saying Apple’s “best work is yet to come.”
Here’s the full quote:
As I said at the beginning of my remarks, this was in so many ways a remarkable quarter for Apple. And we’re excited for all the opportunities we’ll have in the year ahead to deliver innovations that have never been seen before and enrich the lives of users every step of the way. With so much to look forward to in the weeks and months ahead, I have every confidence that our best work is yet to come.
On one hand, these are simply the kinds of things that CEOs say to build investor confidence.
But at the same time, based on rumors for Apple’s product unveilings this year, I think it’s fair to put a little more weight behind Cook’s words.
Apple is expected to launch its first ever ‘iPhone Fold’ this fall, which may differ from competitors in size and shape.
It also has its first pair of Apple Glasses in development, with a rumored reveal this year ahead of shipping in 2027. And the MacBook Pro is getting a major overhaul with the M6 model.
Beyond brand new products though, there are sure to be various other technology innovations in the year ahead—many of which may center on AI and the new and improved Siri.
All that to say: yes, Tim Cook is good at stirring hype, but Apple’s pipeline might just back up his claims of previously unseen innovations on the way.
Which upcoming Apple products are you most excited about? Let us know in the comments.
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