According to The Wall Street Journal, OpenAI is planning a big pivot with its app strategy, streamlining its Mac apps for ChatGPT, Codex, and Atlas into a single ‘superapp.’
OpenAI ‘superapp’ will combine ChatGPT, Codex, and Atlas
Berber Jin writes at The Wall Street Journal:
OpenAI is planning to unify its ChatGPT app, coding platform Codex and browser into a desktop “superapp,” a step to simplify the user experience and continue with efforts to focus on engineering and business customers.
The effort to unify apps is being led by Chief of Applications Fidji Simo, and confirmed to WSJ by an OpenAI spokesperson.
Per an internal memo Simo shared with her team, OpenAI was “spreading our efforts across too many apps and stacks.” As a result, she writes, the fragmentation has been slowing us down and making it harder to hit the quality bar we want.”
One benefit expected with the new “superapp” is the ability to have agentic features that spread across all of OpenAI’s offerings. Additionally, a goal is to make it a better tool for teams.
OpenAI is seeking to focus on creating so-called “agentic” AI capabilities within the new superapp, in which artificial-intelligence systems can work autonomously on a user’s computer to carry out a variety of tasks, including writing software and analyzing data, according to OpenAI. […]
An OpenAI spokeswoman said the new “superapp” will enable teams inside OpenAI to work more closely together, and help the research division focus its efforts around improving one central product. Over the coming months, the company expects to add new “agentic” capabilities within its Codex app so it can help with productivity-related tasks beyond coding before merging ChatGPT and the Atlas browser into the superapp as well. The mobile ChatGPT app will remain unchanged.
No details were shared regarding a timeline for these changes. However, based on the sense of urgency that OpenAI has demonstrated recently, it might not take long to see this new streamlined app arrive on the Mac.
Do you like the idea of a streamlined OpenAI app, or would you prefer to continue having separate apps? Let us know in the comments.
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