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Netflix announces price increases for every streaming plan

Netflix is getting more expensive…again. The streaming giant just rolled out new pricing for all of its streaming plans, with the Premium plan hitting $26.99/month. Here are the details.

Netflix just got more expensive across all plans, Premium now $26.99

Tell me if you’ve heard this one before: a TV streaming service is raising prices.

Netflix, which feels like it was sub-$10 for the good plan not too long ago, has just rolled out new, higher prices yet again (via Variety).

Here is the new US pricing across all three plans:

  • Standard with ads: $8.99/month, up from $7.99
  • Standard: $19.99/month, up from $17.99
  • Premium: $26.99/month, up from from $24.99

So if you don’t want to see ads, the cheapest Netflix plan is now $19.99. And for 4K content, you’re looking at nearly $30/month.

Top comment by sherpa

Liked by 25 people

I am sure Netflix has much more experienced financial analysts, but, isn't it better financially to have more customers paying a bit lower fee than fewer customers paying higher fee? This continued price increases are only going to keep pricing out potential customers.

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You can see the full details on each plan on Netflix’s website here.

These aren’t necessarily “significant” increases, but with how regularly Netflix—and other streaming services—have been raising prices, those new price tags still feel a bit jarring.

Netflix recently abandoned its massive $83 billion bid for Warner Bros. Discovery and was awarded a nearly $3 billion breakup fee as a result. But it seems those cost savings aren’t translating into a break from price increases for subscribers.

Will you continue subscribing to Netflix at the new, higher prices? Let us know in the comments.

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Avatar for Ryan Christoffel Ryan Christoffel

Ryan got his start in journalism as an Editor at MacStories, where he worked for four years covering Apple news, writing app reviews, and more. For two years he co-hosted the Adapt podcast on Relay FM, which focused entirely on the iPad. As a result, it should come as no surprise that his favorite Apple device is the iPad Pro.