Rumors about Apple expanding its line of ‘Ultra’ products just got more corroboration. A new report says Apple’s foldable iPhone and touchscreen MacBook Pro will be named ‘iPhone Ultra’ and ‘MacBook Ultra,’ respectively.
Macworld report says Apple will use ‘Ultra’ branding for new iPhone and MacBook
Filipe Espósito writes at Macworld:
Apple is rumored to be introducing one of the biggest upgrades to the iPhone lineup ever this year, with the debut of its first foldable phone. While many members of the press have taken to calling this device the “iPhone Fold,” Macworld has received information that corroborates reports that Apple will instead opt for the “Ultra” brand for its new iPhone model.
According to a source familiar with Apple’s plans, the company seems set on expanding its Ultra branding with the new flagship iPhone arriving this fall. Furthermore, our source says Apple is also likely to bring the Ultra branding to the Mac as well.
Mark Gurman has previously reported on Apple’s ambitions to expand its ‘Ultra’ lineup, and more recently, several Weibo leakers have said that ‘iPhone Ultra’ is the planned name for Apple’s foldable iPhone.
Now, Macworld’s report further corroborates the iPhone Ultra name while also saying that the first ‘MacBook Ultra’ is coming too.
Apple’s iPhone Ultra is expected to be unveiled in September alongside iPhone 18 Pro and Pro Max.
- book-style fold with crease-free display
- roughly 5.5-inch outer screen and 7.8-inch inner
- A20 Pro chip and C2 cellular modem
- custom iOS 27 features for side-by-side apps
- Main and Ultra Wide rear cameras, plus a front camera on each display
- Touch ID integrated in power button
Top comment by Blarft
A foldable iPhone - if well executed - makes sense, because iPads show the popularity of tablets, and because many consumers have shown a desire for the largest-possible iPhone their pockets will allow. Consumers like bigger screens. A device that can have a bigger screen but still fit in a pocket is a no-brainer.
A MacBook Pro with a touchscreen still does not make sense. Fingerprint smudges and UI complexities aside, Steve Jobs' point about vertically-oriented touchscreens not making sense due to arm fatigue still holds true. Human anatomy has not changed.
Meanwhile, the MacBook Ultra is essentially a new high-end model that we’d been expecting to be introduced as the M6 MacBook Pro.
This new MacBook Ultra will come with a new industrial design, touchscreen, OLED display, Dynamic Island instead of a notch, and possibly a C2 cellular modem.
Macworld’s report reiterates that Apple is planning to launch the iPhone Ultra this September, and is targeting a MacBook Ultra launch this year too, but it might slip into early 2027.
What do you think of Apple using ‘Ultra’ branding for more products? Let us know in the comments.
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