Orange UK customers to get free iTunes movie rental every Thursday

Orange UK and Apple have teamed up to deliver a free iTunes movie rental every Thursday to certain Orange UK subscribers. The offer is available to Orange Home Broadband customers in addition to users on the mobile network with pay monthly, pay as you go, mobile broadband, and business accounts. Every Thursday, supported subscribers can access their iTunes redemption code via the Orange Film To Go mobile application, via the promotion’s official website, or by sending a text message to 85060 with the phrase FILMTOGO. Although unclear, it seems that the movies will be selected by Orange, with films The Wrestler and The Ghost and Che: Part One being offered at launch. The full press release is after the break.

• All Orange customers be they on Orange Home Broadband, pay as you go, pay monthly, mobile broadband or business get a weekly film download every Thursday at no cost*
• Customers can download a film and watch on a PC, laptop or an Apple mobile device – wherever they are
• The Wrestler, The Ghost and Che: Part One amongst titles announced at launch

Orange Film To Go launches this week, offering Orange customers a film to download from iTunes every Thursday (worth up to £4.49), at no cost*. What’s more, they will be able to download a film and watch it on a mobile device where and when it suits them.

Orange Film To Go allows customers to be rewarded with great offers and access to films they love. The deal complements Orange’s hugely popular Orange Wednesdays offer with which customers can get 2 for 1 cinema tickets every week.

Orange Home Broadband customers, as well as Orange mobile customers on pay as you go, pay monthly, mobile broadband or business will benefit from the offer every Thursday by simply texting ‘FILMTOGO’ to 85060* or via the dedicated ‘Orange Film To Go’ mobile app or by logging onto thefacebook.com/orangefilmclub page. From there they will be directed to enter the response code via theorange.co.uk/filmtogo website to start the iTunes download**, which can then be viewed on a laptop, PC or on an Apple mobile device so that customers have the flexibility to enjoy the film wherever they like.

Orange has worked with leading film distributors to select a range of must-watch films to offer at launch including The Wrestler, The Ghost and Che: Part One, with more titles to be announced over the coming months.

Spencer McHugh, Brand Director at Orange UK said: “We know Orange customers love film, so adding the Orange Film To Go service to our existing portfolio of film offers is hugely exciting for us. Giving our valued customers a film download every week to enjoy at home or out and about on a mobile device is a great way to thank them for being part of Orange. We’ve got some fantastic titles lined up for the launch and even more yet to be announced, so we’re hoping to see a significant number of our customers taking up this offer.”

– ends –

For further information, video content and images please contact M&C Saatchi Sport & Entertainment:

Alex Wilkinson / alex.wilkinson@mcsaatchi.com / 07969 573 313 / 020 7544 3855
Samantha Harris / samantha.harris@mcsaatchi.com / 07896 530 007 / 020 7544 3873

Notes to editors 
For more info go to orange.co.uk/filmtogo

* texts will cost 35p

** Due to the large file size of films users should always download films via a broadband or WiFi connection. Downloading via 3G to a mobile device will incur significant data charges. Whilst Apple devices (iPad, iPhone) put an automatic block on downloading files over 20mb, other devices may allow downloads over 3G which should be avoided.

Once films are downloaded, they will be available for 30 days or for 48hrs from when users commence watching a title.

An average two hour film (1-1.5 GB) will take approximately 18-24 minutes to download using a 5mbit/s broadband connection, or 54 – 72 minutes for an average two hour film in HD (3-4.5 GB). Source: Applehttp://support.apple.com/kb/HT1577 

Customers must be over 13 to be able to register with iTunes and open an account in which to store their film. Customers will also be asked to confirm that they are of the right age to be able to watch the film each week.

About Orange UK

Orange is the key brand of the France Telecom Group, one of the world’s leading telecommunications operators. With almost 131 million customers, the Orange brand now covers Internet, television and mobile services in the majority of countries where the Group operates.

In the UK, Orange provides high quality GSM coverage to 99% of the UK population, and 3G coverage to more than 93%. Orange and any other Orange product or service names included in this material are trade marks of Orange Brand Services Limited.

On July 1 2010, the company became part of Everything Everywhere, one company that runs two of Britain’s most famous brands – Orange UK and T-Mobile UK – with plans to transform the industry by giving customers instant access to everything, everywhere, offering them the best value, best choice and best network coverage in the country. Everything Everywhere Limited is the UK’s biggest communications company, with a combined customer base of almost 28 million people and more than 720 retail stores across the country. Everything Everywhere Limited is registered at Hatfield Business Park, Hatfield, Hertfordshire, AL10 9BW under the registered company number 02382161.

For more information please call the Orange Press Office 0870 373 1500, or visitwww.orange.co.uk/newsroom