Skip to main content

Apple promotes the A18 Pro chip’s performance in new iPhone 16 Pro ad

Apple has been running many different ads to promote the iPhone 16 – and most of them are related to Apple Intelligence. This time, however, the company has launched a new ad focused on highlighting the performance of the A18 Pro chip, which powers the iPhone 16 Pro models.

Apple has a new iPhone 16 Pro ad to promote the A18 Pro chip

Named “All Systems Pro,” the ad shows a NASA-style control room. However, rather than controlling a rocket launch, the people in the room are gearing up to launch the iPhone 16 Pro.

The ad plays on the fact that the A18 Pro chip has an advanced Neural Engine and an image signal processor capable of capturing 4K video at 120fps. At the end of the ad, the video also highlights the fact that the latest iPhones also have a USB-C port.

“A18 Pro has a faster Neural Engine, improved CPU and GPU, and a big jump in memory bandwidth. It also drives advanced video and photo features like Camera Control, and delivers enhanced graphics performance for next-level gaming,” the video description reads.

Last month, Apple also launched other iPhone 16 Pro ads promoting 4K 120fps videos and the new Camera Control. However, most of the ads for this year’s iPhones are focused on Apple Intelligence features.

You can watch the new ad below or on the YouTube website:

In the US, the iPhone 16 Pro starts at $999, while the iPhone 16 Pro Max starts at $1,199. Be sure to take a look at Amazon for the best deals on iPhones.

Read also

FTC: We use income earning auto affiliate links. More.

You’re reading 9to5Mac — experts who break news about Apple and its surrounding ecosystem, day after day. Be sure to check out our homepage for all the latest news, and follow 9to5Mac on Twitter, Facebook, and LinkedIn to stay in the loop. Don’t know where to start? Check out our exclusive stories, reviews, how-tos, and subscribe to our YouTube channel

Comments

Author

Avatar for Filipe Espósito Filipe Espósito

Filipe Espósito is a Brazilian tech Journalist who started covering Apple news on iHelp BR with some exclusive scoops — including the reveal of the new Apple Watch Series 5 models in titanium and ceramic. He joined 9to5Mac to share even more tech news around the world.

Manage push notifications

notification icon
We would like to show you notifications for the latest news and updates.
notification icon
You are subscribed to notifications
notification icon
We would like to show you notifications for the latest news and updates.
notification icon
You are subscribed to notifications