Benjamin Mayo

Today, Apple is releasing its first ever sports film shot in Immersive Video format, which gives Apple Vision Pro users an engrossing 180-degree 3D video experience with Spatial Audio.

The short film features highlights from the 2023 Major League Soccer Cup playoffs. Apple Vision Pro owners can watch the film for free in the TV app, beginning at 6 PM Pacific Time today.

Alongside the WWDC 2024 announcement, Apple has refreshed the apple.com homepage. The updated look features a minor design change with the use of rounded rectangle shapes for the ‘learn more’ and ‘buy’ buttons on the various product tiles.

More significantly, there’s an entirely new row at the bottom of the featured products grid. Below the carousel for TV+ originals, there’s a new slider featuring content from Apple’s other content services: Apple Music, Apple Arcade and Apple Fitness+.

In today’s edition of Bloomberg’s Power On newsletter, Mark Gurman writes that users should expect updates to the iPhone home screen as part of iOS 18. Although light on details, he says iOS 18 will make the home screen “more customizable”. Update: MacRumors says one of the changes will mean that iPhone users will be able to place app icons freely on the grid, making gaps on the screen possible for the first time.

Apple apparently believes iOS 18 will be its biggest update ever. AI will be a key focus, with artificial intelligence powered features integrated across the operating system. Apple may also integrate chatbot functionality via Google’s Gemini.

On the iPhone 15 and iPhone 15 Plus, Apple finally got rid of the Lightning port and replaced it with USB-C. This opens up a whole new world of convenience of connecting accessories and peripherals. The iPhone 15 Pro and iPhone 15 Pro Max go one step further, as the USB-C port on the pro models supports USB-3 speeds, enabling up to 10 Gbps data transfer speeds.

USB-C makes it easy to connect displays, external storage, cameras, and charge using the same cable as all your other devices. Here’s what you can do with your new iPhone and its shiny new port …

Earlier this week, news broke that Apple was in talks with Google to license its Gemini models to be used to power some generative AI features in the upcoming version of iOS, iOS 18, for the iPhone. It was also said to have spoken with OpenAI about a possible deal.

Today, the Wall Street Journal says Apple also held talks with Baidu, to license its models. This would likely be intended to serve AI requests to Apple customers in China, as Chinese law requires models to be approved by its regulator before they are allowed to be used.

We’ve heard a lot recently about how the EU commission has been cracking down on big tech companies like Apple, with the Digital Markets Act causing sweeping changes to how the iPhone works, at least in the EU.

But stateside, Apple is also facing regulatory pressure. Bloomberg reports today that the Department of Justice is readying a formal lawsuit against Apple to be filed as soon as tomorrow. The suit will claim Apple broke antitrust laws by restricting access to iPhone software and hardware features.

Via Mark Gurman in the latest edition of his Power On newsletter, Apple suppliers are gearing up to begin mass production of the new AirPods, starting in May. AirPods 3 will be replaced by a new lineup of two models.

The new AirPods models represent a new two tier lineup for the non-Pro buds. They will both get an updated design, improved fit and charge via USB-C. The higher-end of the pair will also sport active noise cancellation and Find My locating for the case, similar to AirPods Pro.

Masters of the Air concludes today with episode nine, the finale of Apple TV+’s hit limited series from the creators of Band of Brothers and The Pacific.

To celebrate the release, Apple has also dropped a new 1-hour documentary special entitled The Bloody Hundredth, which reveals more about the real stories of the 100th Bomb Group. You can stream it now on Apple TV+.

You won’t need an MLS Season Pass subscription to watch soccer this weekend. Apple has announced that all matches on March 16 and March 17 will be available to watch for free on the Apple TV app.

Usually, Apple has a couple free games each weekend for non-subscribers, but making the whole weekend free is not the norm. An active subscription to MLS Season Pass (available monthly or $99 per season) is usually needed to tune in to all MLS games with no blackouts or geographic restrictions.

Apple didn’t win the streaming rights for the Eras Tour movie, but it has collaborated to promote tomorrow’s launch on Disney+.

The App Store app is currently featuring an exclusive never-before-seen clip from the film: you can watch it here. The clip is a snippet of the song ‘cardigan’, which is new addition to the streaming version of the movie.

Apple is said to be testing an AI-powered ads platform with a select group of partners, via Business Insider.

The AI tool chooses where to place ads in the various App Store promoted ad placement slots. Right now, this is seemingly being used to improve advertiser campaign performance for App Store Search Ads. However, Business Insider speculates the technology could eventually be used elsewhere as Apple gradually expands its offering of ad-supported services.

iOS 17.4 introduces support for alternative app stores (alternative app marketplaces) in the European Union, in compliance with the Digital Markets Act.

Apple explained earlier this week how these features are made available, based on the Apple ID region and geolocation of the device. It previously said there was a ‘grace period’ in which users could travel outside the EU for a short time and continue using alternative app marketplaces. The company has now clarified exactly how long that is …

Regain clarity with CleanMyPhone by MacPaw — the new AI-powered cleaning app that quickly identifies and removes blurred images, screenshots, and other clutter from your device. Download it now with a free trial.

There was a bunch of Apple TV+ related announcements today. Firstly, Apple shared the first trailer for its highly-anticipated upcoming drama series Sugar, in which Colin Farrell stars as a Hollywood private investigator. The show premieres in April …

Regain clarity with CleanMyPhone by MacPaw — the new AI-powered cleaning app that quickly identifies and removes blurred images, screenshots, and other clutter from your device. Download it now with a free trial.

Apple’s stock price has been taking a beating in the last few weeks, hitting a low for the year today, closing at $170.12.

Investors are pessimistic on the company’s outlook for a variety of reasons. Following a year of negative revenue growth in 2023, Apple executives forecast only meek growth guidance at its February earnings call. In the key Chinese market, there were more indications today that a recent streak of hot iPhone sales has come to an end. And investors are reeling from the EU’s $2bn fine for ‘illegal’ App Store policies, which threatens future Services revenue growth.

Regain clarity with CleanMyPhone by MacPaw — the new AI-powered cleaning app that quickly identifies and removes blurred images, screenshots, and other clutter from your device. Download it now with a free trial.

With iOS 17.4 in the EU, iPhone users can install apps from outside of the App Store for the first time. While Apple says that apps from its App Store meet all of its standards for quality, privacy and security, legally the company is not allowed to curate the availability of apps in third-party app marketplaces.

Apple warns that apps from outside the App Store may include hate speech, extreme violence, encourage consumption of illegal drugs, pornography and more. The iOS Parental Controls system allows parents to choose whether family members can install apps from alternative app market places — here’s how …

Regain clarity with CleanMyPhone by MacPaw — the new AI-powered cleaning app that quickly identifies and removes blurred images, screenshots, and other clutter from your device. Download it now with a free trial.

iOS 17.4 in the European Union brings Apple’s first operating system release that complies with the regulatory framework of the Digital Markets Act. This includes support for alternative app stores — or as Apple calls them, ‘alternative app marketplaces’ — which allows iPhone users to download apps from outside the walls of the Apple App Store for the first time.

The availability of functionality is geo-restricted to the EU only, and Apple has detailed for the first time how it detects this. But perhaps more surprisingly, it also turns out that existing app marketplaces you have downloaded to your device will stop working if you leave the EU for too long.

Apple today announced its next-generation M3 MacBook Air range, in 13-inch and 15-inch sizes. The new models are available to order today, and will start shipping March 8.

The new laptops feature the M3 chip with faster CPU and GPU performance, an upgraded Neural Engine, and up to 2x faster Wi-Fi. The chip now also supports connecting up to two external displays at once, finally making up for one of the few feature regressions in the transition from Intel to Apple Silicon … sort of.