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Apple will release its latest iteration of the mobile operating system, iOS 10, next week for all. This means anyone with a compatible iPhone, iPad and iPod touch can upgrade for free to iOS 10 on September 13th. iOS 10 includes a revamped iMessage app with things like stickers and new emoji features, Siri SDK for third-party integration with the personal voice assistant, redesigned Maps app, Faces and object tagging in Photos, and much more.
Alongside AirPods, Apple has announced Beats will be launching a range of new headphones with wireless Solo3 and wireless Powerbeats 3. They are also launching a new range called BeatsX, which is a cheaper collection that uses cables. All three use the Apple W1 chip for audio output.
As part of the iPhone 7 event, Apple has announced brand new truly wireless AirPods, premium wireless headphones that work in concert with the iPhone 7. The AirPods are independent separate earbuds, that have sensors in the buds to know when they are actually inside your ear.
The AirPods automatically switch between output to your iPhone and Apple Watch, so its a seamless experience to listen to music across all your devices. The AirPods cost $159 and will be available in late October.
Apple has announced that Super Mario is coming to the iPhone, as part of its iPhone 7 event. The company brought Shigeru Minamoto on stage to announce Apple bringing Nintendo’s top franchise to the iPhone.
Get the new Mario game app later this year in December, but you can go to the App Store today and get it to “Notify” you when the app launches. The game will have some free trial content and one in-app purchase to unlock everything.
Apple will be announcing the iPhone 7 for real in just a few hours, but if you are itching for the latest, we have one set of purported new iPhone images for you before Apple’s event at 10 AM PT. The photos apparently show a working 4.7 inch iPhone 7 unit in high resolution.
The pictures feature close-up looks at the new larger camera, 4-LED camera flash, redesigned rubber gasket SIM tray and a shot of the new ‘dark black’ iPhone 7 color variant. More photos after the jump …
As is typical with an Apple keynote day, the company has halted business from the Apple Online Store with its usual “Please check back soon” message. Apple takes down its website to build hype for imminent product launches. At 10 AM PST, Apple will kickoff its fall media event where it is expected to unveil its new iPhone 7 and a second-generation Apple Watch.
The site says: ‘We’ve got something special in store for you. And we can’t wait for you to see it’.
A poster on a Vietnamese Apple website is claiming to have used a working iPhone 7 unit, ahead of the device’s official unveiling on Wednesday at Apple’s press media event. The writer shares his experience handling Apple’s iPhone 7 (not the Plus model) and most of what he says mirrors previous reports. Apply some skepticism here though: there are no photos for evidence.
There are few new alleged tidbits amongst the usual discussion of an iPhone 6s-esque design. One standout claim is that the iPhone 7 can record 4K video at 60 frames per second. This is up from 4k @ 30 fps on the current iPhone 6s and is a significant upgrade as no phone on the market today can do this …
We have seen an alleged screenshot of a GeekBench report before for the iPhone 7 but that one turned out to be fake. Ahead of the official unveiling on Wednesday, another set of purported GeekBench results for iPhone 7 has surfaced although this one is a bit more convincing.
The results suggest a significant performance boost associated with the new Apple A10 chip in the iPhone 7, with a headline score of 3379 for single-core and 5495 for multi-core. This is about 35% higher than what a typical iPhone 6s unit reports.
We have received a tipoff that major distribution channels for resellers have run out of iPad Air 2 supply, ahead of the iPhone 7 event next week on Wednesday. This means that resellers are running dry of iPad Air 2 units to sell onto customers. This is usually indicate of an upcoming refresh. As shown from the screenshots, new stock of iPad Air 2 is estimated far beyond the September 7th date of the Apple event, which would suggest that Apple is changing up the iPad lineup in the next couple of weeks.
However, this doesn’t really make sense with other reports that been swirling. We haven’t heard anything about Apple readying new iPads for launch this year. The latest report from KGI on the matter said to not expect an iPad refresh until 2017 …
A weekend report from KGI is shining some last minute details on the iPhone 7. As well as reaffirming everything we’ve already heard, such as the design resembling the iPhone 6s with tweaked antenna lines, the report includes some specific details about certain changes.
KGI says that the iPhone 7 will include the new Apple A10 SoC, which will be CPU clocked at up to 2.4GHz, a dramatic increase over the existing A9 silicon. The iPhone 7 will also come in two new color options which KGI describes as “dark black” and glossy “piano black”, replacing space grey. There are also changes to the speaker system, Force Touch sensors, waterproofing and more. Many details after the jump, including an explanation of what the iPhone 7 Plus dual-camera system comprises …
With iOS 10 launching later this month, Apple is starting to show what you’ll be able to do with the new operating system. Announced at WWDC, Siri will be able to integrate with third-party apps in iOS 10. For the first time, users will be able to take advantage of third-party services through Siri voice search. Apple has uploaded some screenshots (embedded below) showing how third party apps will work with Siri, using popular apps like LinkedIn and WhatsApp as examples …
Earlier in the week, Apple was hit by a European Commission ruling to the tune of 13 billion euros in back taxes to Ireland. Apple immediately refuted any wrongdoing and has already said the Irish government will appeal. Apple CEO Tim Cook has continued this tirade today in the Irish press, with a newspaper column in the Independent and a rare radio interview (with RTE’s Paschal Sheehy).
Cook does not hold back on his language. He says the 0.005% effective tax rate bandied about by the Commission is false and “total political crap”. He says Apple actually paid $400 million to Ireland in the same year and believes it was the largest taxpayer in the country that year.
An interesting image is making the rounds today: a photograph of a purported packaging insert for Apple’s upcoming new phone. If the photo is to be believed, Apple will indeed be calling its larger new phone the ‘iPhone 7 Plus’, with the ‘iPhone 7’ name being taken by the 4.7 inch sibling.
It also indicates that Apple will be bundling Lightning EarPods in the box with every iPhone 7, as a consequence of the missing 3.5mm headphone jack. More interestingly, the leak suggests Apple will also be including a Lightning to 3.5mm Headphone Jack adaptor as a bundled accessory.
Full photo of the pamphlet after the jump …
With the iPhone 7 (or whatever it ends up being called) set to be launched next week, we already know a lot about Apple’s new phone. The iPhone 7 will largely look the same as the iPhone 6s with tweaked antenna lines and new cameras (dual cameras on the larger 5.5 inch phone). It also seems like Apple is preparing to add a new color option to the lineup, a ‘Space Black’ color variant.
A photo from Macotakara suggests that Apple will not be replacing the Space Grey color but instead add a glossy ‘Space Black’ shade as an additional color option. This would mean Apple would sell a total of five different coloured iPhone 7 units.
Tim Cook has posted an open letter on Apple.com for customers, in response to the European judgement that Ireland must recover 13 billion euros in tax revenue from Apple, covering the period 2003-2014. In the public posting, Cook lambasts the judgement as having serious consequences on European business. It says the ruling suggests Apple received a special deal on our taxes which has “no basis in fact or in law”. Cook says Apple is being compelled to pay back taxes to a government that states Apple does not owe any additional money.
Apple’s September product unveiling event is now confirmed as being held on September 7 at a keynote in San Francisco. Rumors are expecting a new iPhone 7 to be launched, largely resembling an iPhone 6s with dual cameras as a new flagship feature. Russian trademark filings discovered by mobiltelefon.ru confirm that Apple is readying new iPhones with model numbers A1778 and A1784.
The filings also describe a series of new Apple wearable devices, which appear to be different versions of Apple Watch 2 and maybe tweaked Apple Watch 1 hardware too. Most interestingly, it also confirms the existence of ‘AirPods’ – official wireless headphones to be used in tandem with the iPhone 7 …
EU antitrust regulators have today ruled that Ireland’s tax arrangements with Apple are illegal. It is demanding that the country get Apple to pay back up to 13 billion euros in back taxes, around 15 billion dollars. Last night, it was reported to be in the region of 1.1 billion dollars so this is a substantial increase in the final ruling. The bill is probably subject to appeals but a ruling in the order of billions is a huge deal, even for Apple.
Update: Apple has said that it will appeal the European Commission tax decision, via Reuters.