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iAds team making the rounds. Hill Holiday profiles their visit

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Hill Holiday got a visit from the Apple iAds team headed by Quattro Wireless founder Andy Miller.  This is what they had to say about the experience.

  1. They got a demo of the Toy Story ad.  They liked not having to go into a browser.
  2. Each banner published on the network will carry an iAd logo to differentiate it from the ads that do click into the browser.
  3. Unlike browser-based ads, iAd ads can tap into all major OS features of the phone, from compass and accelerometer to the multitouch interface.  In the beginning, all ads will be built (in HTML5) by the iAd team. In the future, Apple will release an iAd SDK.
  4. Apple is selling the platform, not particular apps.  This will be good news for small developers.
  5. They are lining up

iFixit MacBook Pro teardown reveals tweeks

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iFixit’s mid 2010 MacBook Pro teardown reveals a few interesting tidbits:

  • Apple has stopped using five-point Torx screws found on other MBP 15″ Unibodies in favor of Tri-Wing screws
  • The battery is now rated at 77.5 Wh. That’s just a tad bit more than the 73 Wh battery found in last year’s 15″ model, but not enough to explain the 1-2 hour battery life improvement Apple is claiming for this machine.
  • Sound improvement: Apple changed the design of the speaker assembly slightly, moving from a single plastic enclosure to separate plastic enclosures for the speaker & subwoofer that are connected by the speaker leads.
  • The Wi-Fi/Bluetooth board location has changed to more closely resemble the MacBooks’.  Because of the metal enclosure of the MBP, Apple added an antenna on the opening of the Superdrive!
  • New Intel BD82HM55 S LGZS Platform Controller Hub. – assumed chip is switch between the Intel and NVIDIA graphics.

iPad Camera connection kit to offer USB Audio out? How about Mifi Power out too!?

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Create Digital Music (via MacRumors) points out that the iPad camera connection kit might be able to allow USB-audio out, which would support some professional audio equipment.  Nice, if true.

More importantly to us, however, is whether the USB camera kit can power a Mifi over USB.  Mifis normally have about 4-6 hours of battery life and the iPad has 10 (and often more).  We’d love to be able to power our Mifis via the iPad for a few extra hours.  

(Update: it looks like the iPad will do 100mA out Which could operate the Mifi but not charge it.)

Figure if the iPad can add another four hours to the Mifi while only sapping 2 hours of iPad juice, we’re mobile for 8 hours total.  A full work day.  What say you, Camera connection kit? Can we have USB power?

Apple is falling behind on 13-inch MacBook Pros, Amazon knocks $40-$100 off price

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It isn’t just iPad demand that Apple is falling behind on.  Apple’s other 10-hour battery device, the 13-inch MacBook Pro is also falling behind being pushed back 1-3 days where the rest of the MacBook Pro line are shipping within 24 hours.

Amazon is also carrying the MacBook Pros with the same 13-inch model delayed.  Amazon will ship the MacBooks at a 4% discount and often without sales tax.  Amazon doesn’t have shipping charges or rebate hassles either.

Here is Amazon’s Price Matrix:

13-inch MC374LL/A – $1,159.99 ($40 off)
13-inch MC375LL/A – $1,449.99 ($50 off)
15-inch MC371LL/A – $1,739.99 ($60 off)
15-inch MC372LL/A – $1,929.99 ($70 off) 
15-inch MC373LL/A – $2099.99 ($100 off)
17-inch MC024LL/A – $2199.99 ($100 off)

 

Apple to offer audio over Mini DisplayPort adapter with new MacBook Pros

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Apple told Ars that those new MacBook Pros that you’ve been lusting after are even better than you thought. The new machines will also port audio over Mini DisplayPort allowing users to only use a regular HDMI adapter rather than a HDMI-with-sound-from-USB adapters.  They start at $8 at Amazon.

No word yet on if current Macs’ Mini DisplayPorts can be updated with firmware…

Store's up! New Core i5, i7 MacBook Pros announced

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Apple updated its MacBook Pro lineup today with the long anticipated Arrandale processors.  The 13-inch MacBook Pros keep the Core 2 Duos (with modest speed increases and 10 hours (!!) of battery life) while the  15-inch and 17-inch models step up to Intel Core i5 and i7 processors.  Apple now also offers a 512GB SSD as a $1300 build-to-order option as well.

Entry level prices for the 15-inch MacBook Pros have increased $100 (but got discrete graphics) though Apple has also brought its higher level configurations down in price.


Apple went with the NVIDIA GeForce GT 330M graphics cards for the 15 and 17-inch models which appear to yield some pretty impressive results:

Apple’s Press release follows…

Apple Updates MacBook Pro Line

Faster Processors, Next-Generation Graphics & Up to 10 Hours of Battery Life

CUPERTINO, California

Why did Apple drop the original iPhone and iPod from 4.0 support?

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Apple.com page spells out that iPhone OS 4.0 won’t support original iPhone or iPod touch

One of the bigger stories today was that some guy who didn’t read Apple’s iPhone 4.0 preview page (or 9to5mac) asked Steve Jobs a week later if Apple would support the original iPhone.  Jobs, as per usual, was short and sweet. 

“Sorry, no”. 

Of course, the blogbots all lined up and posted the news as if it were new information. (OK we’ve posted plenty of the Jobs emails but we like to think some of them reveal new information when we do.)

But why doesn’t Apple support the original iPhone (and iPod touch)? 

We know that the differences between the iPhone and the iPhone 3G aren’t really significant to to the OS update.  The 3G has a different Bluetooth chip, GPS and obviously 3G.  The processor, storage and memory are the same, with the exception of the 4GB original model.  

So why wouldn’t it be able to handle iPhone OS 4?  I’m not saying Apple should support original iPhones as in AppleCare, I just wonder what is preventing the OS from being installed on the original iPhone.

…and the iPod touch, which has an slightly faster processor clocking in gen 2 — that could be equalized with a firmware update — is also left out of iPhone OS4.  (From Wikipedia)

The second generation iProducts won’t do multi-tasking in OS 4 but it can be updated.  Generation 1 devices won’t update.  Why?

Microsoft to announce 'Kin' Phones (formerly Pink) today?

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Pink is now ‘Kin’.  Microsoft’s phones are now appearing in Verizon’s phone database according to phoneArena.  The line will be called ‘Kin’, shedding the project codename Pink.   From the image, it looks like one model will be the ‘Kin One’ and the other will be ‘Kin Two’.   Microsoft had so far used “Turtle” and “Pure” to denote the Pink project phones.

Adobe officially announces CS5

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Adobe has officially announced CS5 and is now taking pre-orders for the different suites and individual products.  Adobe has also updated each separate application’s page: Photoshop CS5Flash Professional CS5Illustrator CS5InDesign CS5Premier Pro CS5 and Dreamweaver CS5.

Adobe will have a live streaming webcast at 11am ET.

Here are two demos of new Photoshop features: [youtube=http://www.youtube.com/watch?v=4nAklIkMy4g&w=700&h=500] [youtube=http://www.youtube.com/watch?v=NH0aEp1oDOI&w=700&h=500]

Adobe CTO Kevin Lynch reacts to Apple's change in policy (Flash Video)

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http://s.wsj.net/media/swf/main.swf

(Sorry about the Flash Video – the WSJ was supposed to update to HTML5, weren’t they?)

Kara Swisher interviews Adobe CTO Kevin Lynch.  I’m wondering at what point Adobe says feckit and builds Flash for Jailbroken iPhones.  That’s about the only way their apps are going to get on Apple’s mobile devices.  By the way, here’s an interesting take on the situation called “Sorry Adobe, you screwed yourself.” 

Microcenter has new Apple MacBooks in their inventory system?

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According to a Reddit User, Microcenter has a few new Mac systems.  Yeah, them MacBook Pros again.  We’ll see on Tuesday…full screenshot below.  Here’s how they might break down:

15″ Base MC371LL – $1799 (up $100?)
15″ middle of the roadMC372LL – $1999
15″ High endMC373LL – $2199

17″ MC024LL – $2299
All Discrete graphics (obviously with Core i7)

The breakdown seems similar to that Kiwi post we had a few months ago.


Apple rejecting apps with "Pad" in title

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Apple has started to reject apps with the word “Pad” in their title that do not explicitly use wording such as, “runs on,” “for,” “for use with,” and/or “compatible with.”  Jesse Waites, maker of ContactPad (iTunes link) sent us a shot of an email he received from Apple yesterday regarding an update to his app.

It should be noted that Apple has a similar policy with regards to the use of “iPod” in app titles.  It appears developers will have to refrain from using such naming strategies for the iPad as well.

Check out the email from Apple below:

ContactPad.png

10 Expectations for iPhone OS 4 (Update: 5 more!)

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Tomorrow’s sneak peak at the iPhone, iPod touch and iPad v4.0 (Can we just call these devices, as a group, iPX?  Novell won’t mind!) has a lot of expectations hanging on it.  No doubt Apple will surprise us with some technology we hadn’t even considered, but there are a few expectations out there.  Here’s a list of things I can think of:

1. Multi-tasking.  Of course the iPhone already multi-tasks with some of its own apps (music, email, phone, etc.) but developers are looking for Apple to allow some of their third party apps.  The most obvious are music apps like Pandora and Spotify as well as instant messaging/VoIP apps like AIM and Skype.

2. Printing.  Seems Apple has future plans, now would be as good a time as any.

3. iAds for developers.  It sounds like developers are going to have access to Apple’s Quattro service, perhaps directly from the SDK.  That will make developing free apps even easier.  Tomorrow?  Why not?

4. Video Chat.  We found the icons in the OS before Apple deleted them.  We know they are coming.  Apple might not mention this because no iPx hardware supports it yet, but there is a good chance we’ll see it in the next OS.

5. Some iPad 3.2 features like Bluetooth keyboard and the ability to save documents and sync them to your Mac might find their way to iPhones.  Also maybe watching Youtube HTML5 video embedded in websites?

6. Tethering.  Maybe, just maybe. Maybe Apple makes a way for AT&T to slow down tethering enough not to destroy its network.

7. Mapping in iPhoneOS is sorely lacking and one of the few areas Apple has fallen behind Android.  I’d like to see some more layering, voice search for car, turn by turn and anything else they can come up with from the folks at PlaceBase.

8. With more services like Brightcove and Vimeo offering HTML5 versions of their videos, Apple may have a solution similar to what they offer to embedded Youtubes. 

9. iWork is on the iPad, perhaps we’ll see some of iLife’s photo and video editing apps get touch versions.

10. It is probably too early but we could see new iPhone hardware, especially if it is needed to explain some of the iPhone 4’s new software (like video conferencing).

Some other stuff I just thought of/remembered:

FM Radio Tx/Rx App

– A dashboard/homescreen 

– More Facebook integration (lots have said the invite looks ‘Facebooky’)

– unified inbox in Mail.app

– wireless syncing to the MobileMe cloud, which in turn syncs back to Mac

30 months old is old enough for iPad

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My kid is half this kid’s age and he loves the free Winnie the Pooh book, the Drawing Pad app,…and Youtubes of Fat Albert? Forgetaboutit! It’s no surprise that kids just over a year older are fully using iPads and can navigate the interface. They can really be considered consumers and part of the target audience. Yes, the interface is that easy.

[youtube=http://www.youtube.com/watch?v=pT4EbM7dCMs&w=700&h=505]

iPads going for as much as $5000 internationally

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TUAW notes today that some iPads are selling overseas on eBay for as much as $5000.  Obviously getting them to the far corners of the globe adds some value when they are only technically for sale in the US, but some of these costs seem a little outrageous.  Maybe if you live on a deserted island in the Pacific or are a Sheik in the middle of the desert, and cost is of little concern, $5000 isn’t a big deal.

You international folks can get iPads shipped pretty inexpensively with the markups usually being under $100 (outside of any customs charges) from eBay.  Apple plans to open up the iPad sales to other selected countries at the end of the month.  In Russia, you can pre-oder for $2000?