Ok, so you just looked at one, so now can’t take the test yourself, but UCLA psychologists found that less than half the population can correctly identify the Apple logo when shown a set of variations on the theme–and only one in 85 could get all the elements right in a drawing when given a blank piece of paper.

It’s not necessarily bad news for Apple that the logo of the largest company in the world isn’t so recognizable. A write-up in the British Psychological Society’s journal notes that the results are similar to a similar study conducted in the 1970s with a penny. The conclusion is that if an image is in front of us all the time, we recognize it at a glance and so don’t bother paying attention to the details.

Via Gizmodo


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