Apple logo Stories July 21, 2014

Light-up logo rumors for iPhone 6 likely have a more mundane explanation

While we can’t say for sure that rumors of a MacBook-style glowing logo in the iPhone 6 are false, the evidence for this idea is rather … ah … thin.

We first saw photos of what appears to be an ultra-thin rear casing more than a month ago, with some sites then claiming this would facilitate a light-up logo. A new claimed leaked photo is doing the rounds today apparently showing a cut-out logo aperture with a plastic backing thin enough to allow light to shine though.

Those images fuelled speculation that the logo would light up when new mails, SMS messages or updates arrived, allowing owners to put their handset on its front and still be made aware of people contacting them. Today our snaps, which we worked with leaks-world lynchpin Sonny Dickson to source, could offer conclusive proof that this is indeed the case.

Possible? Sure. Conclusive proof? Um, no. Exhibit A, the logo cutout on the iPad:

The reason the logo is cut out in this way is that while people love metal casings, radio signals don’t. Apple positions the wifi antennas behind the plastic logo to allow the radio signals to pass easily through.

On the iPhone 5s, Apple allows GSM, LTE, Bluetooth and wifi signals to pass through the casing by topping-and-tailing the metal rear casing with glass sections:

With the iPhone 6 visuals we’ve seen, there are breaks in the metal casing which are likely to be for radio signals, but they are much thinner than the end-caps on the 5s.

Positioning some of the antennas behind a plastic logo would be one way to make that work.

We’re not saying a glowing logo on the iPhone 6 is impossible, just that we certainly haven’t seen anything close to proof.

Apple logo Stories May 19, 2014

Fancy a piece of Apple history? Apple’s original rainbow logo signs being auctioned

Apple’s rainbow logo was the symbol of the company from 1977 to 1998, and two of the signs that originally adorned the company’s Cupertino HQ are now being auctioned by Bonhams. They were given to an unnamed “longstanding Apple employee” when they were removed from the building.

The larger of the two signs measures 49×46 inches and is made from 1.5-inch thick foam with vinyl stripes. The smaller version is 36x33x6 inches, made from metal-backed fiberglass, again with vinyl colors.

Although generally thought of as the original Apple logo, the very first version was in fact an intricate drawing of Isaac Newton sitting under a tree with an Apple above his head.

The famous rainbow design was created a year later by Rob Janoff, who says on his website that it was the only logo concept shown to Steve Jobs, and was created in two weeks. The colors were designed to make Apple products look user-friendly, to make them attractive to school-children and to emphasize the Apple II’s unique color display.

Apple briefly switched to a translucent blue logo in 1998 before adopting a monochrome one later the same year, a white aqua version in 2001 and a Chrome variant in 2007.

Apple logo Stories April 23, 2014

Apple giving employees company-branded, reusable water bottles for Earth Day

As Apple continues to observe Earth Day this year with its new Tim Cook-narrated “Better” film and detailed environmental report card site, the Cupertino company is issuing Apple-branded reusable water bottles to both corporate and retail employees to promote responsible.

In its message to employees, Apple says that 16,420 plastic bottles can be saved through reusable water bottle use, and Apple employees alone can save 22 tons of plastic waste per year (that’s 44,000 pounds) using a reusable water bottle.

Each water bottle features an Apple logo as well as a colored band picked by each employee. In Apple’s message to employees, the company said retail locations will receive their Earth Day company-issued reusable water bottles at a later date as distribution is currently taking place for Cupertino employees.

Apple logo Stories September 23, 2011

UPDATE [Monday, September 26, 2011 at 11:30am ET]: The Sammy Hub blog pointed out that Samsung has replaced all the wrong icons by an “S,” as seen in another image after the break.

Spotted by the folks over at CNET, an Italian Samsung store actually has Apple logos in the backdrop. You’ll noticed circled that there are App Store and Safari logos. Alright we’re just going to put this out there, Samsung — what the hell happened here? With all of the legal proceedings going underway, we’d think Samsung would try to step away from this kind-of thing.

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