Apple’s ‘Spaceship’ designer discusses Steve Jobs’ involvement and Stanford campus influence

Image via Cupertino.org

As Apple’s Campus 2 site steadily progresses closer toward someday being complete, Architectural Record (via Mac Rumors) has shared a recent Q&A with architect Norman Foster, the designer responsible for the structure and appearance of the future campus. In the interview, Foster describes the evolution of the project and working with Steve Jobs on Apple’s Campus 2, which is currently in the midst of construction after being approved by the city of Cupertino just last fall

Read more

The spaceship is on the way: aerial photo shows demolition work on Apple’s Campus 2 site

campus

Apple’s new ‘spaceship’ headquarters has been a long time in the coming, with Steve Jobs presenting the plans to the Cupertino city council back in 2011, but work has finally begun. KCBS eye-in-the-sky reporter Ron Cervi took the above Instagram photo, showing that demolition work on the site is now underway.

While we heard last month that the demolition phase was starting, this is the first visible evidence we’ve seen. Apple also recently constructed a full-size mockup of one small section of the building in order to test construction methods and enable the company to see how the concrete elements would look in real life …  Read more

Opinion: What “three revolutionary devices” will the iWatch be?

Concept image: Stephen Olmstead

Concept image: Stephen Olmstead

When Steve Jobs introduced the iPhone seven years ago last week, he described it as “three revolutionary devices” in one: touchscreen iPod, mobile phone and Internet communicator.

The iPhone wasn’t the first touchscreen smartphone. It wasn’t even close: Handspring launched the Treo 180 a full five years earlier (I know this because I owned one). Same with the iPod before it, launched three years after the MPMan (yep, I owned one of those too).

Apple has never been interested in being first to market, so no-one should be remotely surprised that others launched the smartwatch first. The company’s USP is its ability to take a relatively crude piece of technology being used exclusively by geeks and turn it into something so slick, beautiful and cool that mass-market consumers will find irresistible …  Read more

New renders of Apple’s Spaceship HQ provide the most detailed view yet

space

New renders released by the City of Cupertino from Apple’s planning documents provide the most detailed view yet of what life inside the company’s new spaceship headquarters will be like.

inside

Illustrating everything from cafes to car-parks, the renders are intended to provide a feel for what the building will be like to work in, rather than just its appearance as a structure. They also include additional renders of the upper level of the 1,000-seat auditorium.

auditorium

Full gallery below …

Read more

Apple shows off its Campus 2 project video to Cupertino

(full video below)

Yesterday, we saw Apple’s models for the new Campus 2 project. Today, Cupertino released this video of the council meeting where Apple presented. The Campus 2 video Apple produced looks like an Apple product video. I really like it, especially the Steve Jobs bits.

Apple also released an updated project plan including more solar roofing (below).  Read more

Apple publishes report detailing its economic impact on Cupertino

Apple today published a report on its website detailing the “Economic and Fiscal Impacts Generated by Apple in Cupertino – Current Facilities and Apple Campus 2.” 

Apple-Campus-2-economic-impact-report-May-2013Apple notes that the report, which details a number of topics from job creation to construction of its new spaceship campus, was put together by Keyser Marston Associates, Inc. (KMA) for the City of Cupertino under contract with Apple Inc.

With net annual sales in excess of $156 billion, 16,000 employees currently based in the Cupertino area, and annual purchases from local Silicon Valley-based businesses of $4.6 billion, Apple is a cornerstone of the Silicon Valley economy and of the fiscal resources of the City of Cupertino.

Much of the report focuses on the economic impacts and future contributions of Apple’s currently under construction Apple Campus 2. In the report, Apple details how its new campus will “add an estimated 7,400 new high-quality jobs,” increase revenues for the local economy, and enhance tax revenues for the city and surrounding areas. Apple says it will support 24,000 jobs in Cupertino alone when the campus is ready in 2016.

It also detailed investments being made in public improvements surrounding its new campus including infrastructure and utility improvements and its transportation program: Read more