Apple shares updated aerial shot of Campus 2 construction progress

Apple-Campus-2-Aerial-Dec-14

Apple today shared an updated official aerial shot of its under construction Campus 2 project through the City of Cupertino’s website. 

The new shot gives a different angle since the last time Apple checked in late last month and shows more of the earthwork and greenery of the surrounding campus.

Apple’s General Project Schedule posted on the City of Cupertino’s webpage tracking the project remains the same, however, with street utilities and demolition work expected to finish this year, earthwork continuing into early 2015, and building construction into late 2016: Read more

Apple and Amazon refuse to make full federal workforce diversity data public

From Apple's diversity microsite

From Apple’s diversity microsite

Although Apple published its own employee diversity report back in August, USA Today reports that the company has refused to make public the full data from its federal diversity filing. While companies are required to file this information annually in a form known as EEO-1, they are not legally obliged to make the data public.

Facebook, eBay, Google, Yahoo and LinkedIn are among the technology companies that have made public their EEO-1s […]

Chief among the companies that decided not to disclose their EEO-1s were Microsoft, Twitter, Apple and Amazon.

When USA Today pressed the matter, Twitter released its filing and Microsoft agreed to do so by the end of the month, but Apple and Amazon did not respond …  Read more

Apple’s satellite office trend continues with announcement of R&D facility in Japan

tokyo-007

Apple’s apparent trend of expanding its R&D efforts beyond Cupertino continues with the announcement of a “large research and development facility” in Japan.

While few details were given in local media reports (via Reuters), the source of the information appears rather reliable – a statement by Japanese Prime Minister Abe Shinzo …  Read more

Apple & Cupertino share new Campus 2 aerial shot showing construction progress

Apple-Campus-2-Nov-24-01

Apple today has shared an updated official aerial shot of construction progress on its Campus 2 facility set to be complete by the end of 2016. The new shot, posted to the City of Cupertino’s website, provides a different angle and wider view of the surrounding campus compared to the last aerial photo from earlier this month. Read more

Apple looking to tap academic research expertise as it opens office in Cambridge, England

cambridge

Apple is opening its first office in Cambridge, England, close to the city’s world-famous university, according to a report in Business Weekly.

The Californian-based business is believed to have identified 90 Hills Road for its Cambridge city centre offices and R & D function. With Grade A office space at a premium in Cambridge, the US giant would probably start with around 20 staff but have capacity to gear up to as many as 40 in that space.

The offices overlook the Cambridge University botanical gardens …  Read more

News Hub and Live Blog: Apple’s ‘wish we could say more’ iPhone, mobile payments and wearables event

Seth Weintraub | 11:58 ..and we’re done I think. Go read all of the posts on 9to5mac.com

Seth Weintraub | 11:58 Running U2 ad looks like 10 year old iPod ads

Seth Weintraub | 11:57 9to5-image 2014-09-09 at 2.56.28 PM

Seth Weintraub | 11:46 U2 is going on. They are putting their album on the iPhone 6

Seth Weintraub | 11:46 9to5-image 2014-09-09 at 2.45.05 PM

Seth Weintraub | 11:45 Now talking Music

Talking about iTunes 

Seth Weintraub | 11:44 Wrap up

9to5-image 2014-09-09 at 2.44.12 PM

Seth Weintraub | 11:43 Apple Watch will be available in early 2015 starting at $349

9to5-image 2014-09-09 at 2.41.38 PM

Seth Weintraub | 11:41 magsafe induction charging

9to5-image 2014-09-09 at 2.41.15 PM

Seth Weintraub | 11:40 3 different editions. Works with iPhone 5/c/s or iPhone 6

Seth Weintraub | 11:40 Apple Watch, Apple Watch Sport, AppleWatch Edition

Seth Weintraub | 11:40 can control Apple TV, walkie talkie, 

Seth Weintraub | 11:38 9to5-image 2014-09-09 at 2.37.25 PM

Seth Weintraub | 11:36 Jay Blahnick talking about all of the fitness features

Seth Weintraub | 11:34 Fitness App monitors activity

Workout App allows you to set specific goals

Seth Weintraub | 11:34 Talking Fitness now

Seth Weintraub | 11:32 Pinteresting and city Mapper. BMW Charge level 

Seth Weintraub | 11:32 American Airline 1 tap, Starwood Hotels (creating a key).

Seth Weintraub | 11:31 Twitter and Facebook are making apps as Mark reported

Seth Weintraub | 11:31 3rd party apps for iWatch. 

Notifications from apps.

Watchkit for Glances and notifications

Seth Weintraub | 11:29 This tap communication this is going to change the world.

Seth Weintraub | 11:27 Interesting maps interface on Apple Watch

Seth Weintraub | 11:26 Lots of updates since iPod Nano :P

Seth Weintraub | 11:25 I’m really like the polish of these watch apps and glances

Seth Weintraub | 11:21 Glances is interface for Watch for little bits of info

Seth Weintraub | 11:20 9to5-image 2014-09-09 at 2.18.46 PM 9to5-image 2014-09-09 at 2.17.17 PM

Seth Weintraub | 11:18 Kevin Lynch (former Adobe Exec) is demoing Apple Watch

Seth Weintraub | 11:17 9to5-image 2014-09-09 at 2.16.08 PM

Seth Weintraub | 11:16 Real Gold

9to5-image 2014-09-09 at 2.15.37 PM

Seth Weintraub | 11:14 2 size Apple Watches

9to5-image 2014-09-09 at 2.14.24 PM

Seth Weintraub | 11:14 Magnetic leather and lots of other watch options

9to5-image 2014-09-09 at 2.13.27 PM

Seth Weintraub | 11:12 lots of watch faces and personalization options

Seth Weintraub | 11:11 Magsafe induction charger

Seth Weintraub | 11:11 4 sensors in the back

9to5-image 2014-09-09 at 2.10.55 PM

Seth Weintraub | 11:09 9to5-image 2014-09-09 at 2.08.43 PM

Amazing

Seth Weintraub | 11:08 Share heartbeat with other people

Seth Weintraub | 11:08 Ive narrating. Whole different UI

Seth Weintraub | 11:07 9to5-image 2014-09-09 at 2.06.54 PM 9to5-image 2014-09-09 at 2.06.32 PM 9to5-image 2014-09-09 at 2.07.39 PM

Seth Weintraub | 11:06 Jony Ive narrating Apple Watch Story

9to5-image 2014-09-09 at 2.05.45 PM 9to5-image 2014-09-09 at 2.04.21 PM

Seth Weintraub | 11:04 9to5-image 2014-09-09 at 2.04.21 PM

Seth Weintraub | 11:04 MultiTouch allows people to interact with technology

9to5-image 2014-09-09 at 2.03.15 PM9to5-image 2014-09-09 at 2.03.47 PM

Seth Weintraub | 11:02 9to5-image 2014-09-09 at 2.01.43 PM 9to5-image 2014-09-09 at 2.01.57 PM

Seth Weintraub | 11:01 Apple Watch is the most personal device Apple has ever created. 

Seth Weintraub | 11:00 Apple Watch

Seth Weintraub | 10:59 9to5-image 2014-09-09 at 1.59.25 PM

Seth Weintraub | 10:57 Oh damn

tim Cook Dropped it

9to5-image 2014-09-09 at 1.56.34 PM

Seth Weintraub | 10:56 9to5-image 2014-09-09 at 1.55.45 PM

Apple Pay: October in US

Seth Weintraub | 10:55 Integrated into Target Appor Groupon or Uber 

Seth Weintraub | 10:54 9to5-image 2014-09-09 at 1.54.06 PM

Seth Weintraub | 10:54 Lot of locations will take Apple Pay

9to5-image 2014-09-09 at 1.53.35 PM

Seth Weintraub | 10:53 Apple Pay

9to5-image 2014-09-09 at 1.51.44 PM 9to5-image 2014-09-09 at 1.52.15 PM 9to5-image 2014-09-09 at 1.52.41 PM 9to5-image 2014-09-09 at 1.52.37 PM 9to5-image 2014-09-09 at 1.52.31 PM 9to5-image 2014-09-09 at 1.52.26 PM

Seth Weintraub | 10:51 Apple doesn’t know what you buy

Seth Weintraub | 10:51 No need to cancel Credit cards if iPhone gets lost

Seth Weintraub | 10:51 Device only – no iCloud syncing

Seth Weintraub | 10:50 Use iSight Camera to add new card. Add to passbook

Seth Weintraub | 10:49 Passbook will be the wallet

Seth Weintraub | 10:49 NFC Radio in 6 and 6Plus with touch ID.

Seth Weintraub | 10:48 Apple demonstrates NFC payment/ Brings up Eddie Cue

Seth Weintraub | 10:48 9to5-image 2014-09-09 at 1.47.55 PM

Seth Weintraub | 10:47 Apple loves these types of problem. This is what Apple does best

Apple Pay

Seth Weintraub | 10:46 Apple talking security non-ironically

Seth Weintraub | 10:46 Credit card/magnetic stripe interface

Seth Weintraub | 10:45 9to5-image 2014-09-09 at 1.45.10 PM 9to5-image 2014-09-09 at 1.44.53 PM

Seth Weintraub | 10:44 Wallet!

Seth Weintraub | 10:43 Bigger than Bigger

9to5-image 2014-09-09 at 1.42.37 PM

Seth Weintraub | 10:42 Tim Cook back up: How it makes you feel!

Seth Weintraub | 10:42 That’s all for iPhone 6/+

Seth Weintraub | 10:41 Prices:

9to5-image 2014-09-09 at 1.40.39 PM

Seth Weintraub | 10:40 New Silicone Cases and LEather cases including Product Red

9to5-image 2014-09-09 at 1.39.06 PM

Seth Weintraub | 10:39 New Gyroscope in camera

9to5-image 2014-09-09 at 1.38.02 PM

Seth Weintraub | 10:36 9to5-image 2014-09-09 at 1.35.56 PM

Seth Weintraub | 10:35 Ugh

Seth Weintraub | 10:34 Schiller: iPhone has become the world’s most popular video recorder. 9to5-image 2014-09-09 at 1.34.15 PM

Seth Weintraub | 10:32 Boom

Seth Weintraub | 10:31

iPhone 6 has an 8MP iSight camera, 1.5µ pixels, ƒ/2.2 aperture. And an all-new sensor.

9to5-image 2014-09-09 at 1.31.06 PM

Seth Weintraub | 10:30 Sounds like Fast Autofocus, Tone mapping, noise reduction, 

Seth Weintraub | 10:29 Focus Pixels Camera

Seth Weintraub | 10:29 New Cameras!

Seth Weintraub | 10:28 802.11AC and Wifi calling and VoLTE9to5-image 2014-09-09 at 1.27.49 PM 9to5-image 2014-09-09 at 1.27.31 PM

Apple Invents calling over Wifi

Seth Weintraub | 10:26 it measures elevation (Barometer)

Seth Weintraub | 10:26 THE NEW M8 CAN TELL THE DIFFERENCE BETWEEN CYCLING AND RUNNING

Seth Weintraub | 10:25 BATTERY FTW

9to5-image 2014-09-09 at 1.24.43 PM

Seth Weintraub | 10:24 Double Touch moves whole screen down for reachability”

Seth Weintraub | 10:22 Apps/Websites not updated to new iPhones “just work”

Seth Weintraub | 10:22 9to5-image 2014-09-09 at 1.21.30 PM

Seth Weintraub | 10:21 Boom!

Seth Weintraub | 10:21 9to5-image 2014-09-09 at 1.20.26 PM

FAST. YIIIISSSSSS

Seth Weintraub | 10:19 9to5-image 2014-09-09 at 1.18.46 PMseems fast?

Seth Weintraub | 10:18 2B Transistors on a 20nm process. 13% smaller than A7

Seth Weintraub | 10:18 25% faster CPU

Seth Weintraub | 10:17 Developers can customize apps for the larger screen

Seth Weintraub | 10:16 “easy to use one-handed

Seth Weintraub | 10:16 Sleep/Wake is pushed to right side (all as expected)

Seth Weintraub | 10:16 Sideswipe gestures for new phones

Seth Weintraub | 10:15 9to5-image 2014-09-09 at 1.14.34 PM 9to5-image 2014-09-09 at 1.14.13 PM 9to5-image 2014-09-09 at 1.14.05 PM6 plus has new horizontal display

Seth Weintraub | 10:13 9to5-image 2014-09-09 at 1.12.54 PM 9to5-image 2014-09-09 at 1.13.11 PM

Seth Weintraub | 10:12 1080P display in Plus

9to5-image 2014-09-09 at 1.12.12 PM

Seth Weintraub | 10:12 9to5-image 2014-09-09 at 1.11.54 PM 9to5-image 2014-09-09 at 1.11.42 PM

Seth Weintraub | 10:11 Pshiller:

9to5-image 2014-09-09 at 1.10.51 PM 9to5-image 2014-09-09 at 1.11.10 PM

Seth Weintraub | 10:09 iPhone 6 and iPhone 6 plus

Seth Weintraub | 10:09 9to5-image 2014-09-09 at 1.08.27 PM

Seth Weintraub | 10:08 9to5-image 2014-09-09 at 1.07.46 PM

Seth Weintraub | 10:07

“Today, we are launching the biggest advancement in the history of iPhone.”

Seth Weintraub | 10:07 more importantly, #1 loved phone in the world

Seth Weintraub | 10:07 #1 smartphone in the world

Seth Weintraub | 10:06 Starting with iPhone

Seth Weintraub | 10:06 (Last Apple event at Flint Center was iMac launch in the late 90s

Seth Weintraub | 10:06 Hello again says Tim cook with a Bondi Blue iMac in the background

Seth Weintraub | 10:04 This video stream is a mess for me (Safari)

Seth Weintraub | 10:04 9to5-image 2014-09-09 at 1.03.40 PM

Seth Weintraub | 10:02 (unless you’ve got the Truck)

Seth Weintraub | 10:01 It is showtime!

Seth Weintraub | 9:53 Might just be Electric President

Seth Weintraub | 9:51 10 minutes!

Seth Weintraub | 9:50 This music isn’t great unless that CD is skipping

Seth Weintraub | 9:48 9to5-image 2014-09-09 at 12.47.30 PM

Seth Weintraub | 9:46 Video is now live!

Seth Weintraub | 9:44 In the house

Seth Weintraub | 9:43 T Minus 20

Seth Weintraub | 9:39 Not going to lie. Not sure who this is

Seth Weintraub | 9:37 Apple making your typo famous? Priceless

Seth Weintraub | 9:30 Dis is nuts

Seth Weintraub | 9:26 BTW Windows users, we’ve got you covered for the live stream

Seth Weintraub | 9:19 Fashion

Seth Weintraub | 9:10 No doubt? V

Mark Gurman | 9:08 Dre will be there

Seth Weintraub | 9:06 Are those presenter clothes for the fitness expert?

Seth Weintraub | 9:04

Are you getting it?—
Seth Weintraub (@llsethj) September 09, 2014

Mark Gurman | 9:02 Health.

Mark Gurman | 8:59 Maybe they’ll be time lapsing the covers coming off of the major structure 

https://twitter.com/Tim_Stevens/status/509370121148960770/photo/1

Seth Weintraub | 8:59 Help

Seth Weintraub | 8:52 Sage advice:

Mark Gurman | 8:42 Craig on scene

Mark Gurman | 8:40 Apple’s doing their own blog 

LOL

Seth Weintraub | 8:34 He needs coffee? 

Seth Weintraub | 8:27 wat. Apple is liveblogging themselves? Yisssssss. I can go back to sleep

Mark Gurman | 8:19 Nice scoop

Mark Gurman | 8:18 Who invited this guy?

Mark Gurman | 8:18 Some TMI from Engadget:

Mark Gurman | 8:17 Steve Kovach sharing some great photos of the breakfast scene. 

Seth Weintraub | 8:15 We’re now 2 hours from liftoff

Screenshot 2014-09-09 11.06.04

It’s September 9th, and you know what that means: Apple’s biggest event in several years is happening today. We’re expecting Apple CEO Tim Cook and his team of executives to discuss two new and larger iPhone models, a mobile payments system, and of course, a fashion/health/fitness-centric wearable device. We’ll be following along and providing articles with the latest news throughout the day. This News Hub will embed the latest action from the ground at the Flint Center in Cupertino and provide an easy access view of the latest news articles. You can also follow us on Twitter at @9to5Mac for quick updates as they break, and all our updates below:

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Heads rolling at Beats as Apple eliminating redundant positions, Ian Rogers & Trent Reznor to stay on

Eddy Cue, Jimmy Iovine, Apple, Beats Music, Code Conference

As Apple’s acquisition of Beats Electronics and Beats Music nears completion this financial quarter, the Cupertino and Culver City, California-based companies have begun work on transitioning select employees and technology resources from Beats to Apple, according to sources briefed on the transition. Apple executives have visited Beats’ Southern California headquarters this week and last week to offer groups of employees positions at Apple and to notify some members of the Beats staff that they will not be included in the transition.

Many Beats employees in development and creative roles have been offered positions at Apple. Many of these employees will be offered space in Apple’s Cupertino offices, but Apple is said to plan to retain the Los Angeles-area offices, and select engineers on the Beats Music streaming service will continue working out of Southern California. An email from Apple CEO Tim Cook detailed earlier this year that Beats hardware employees would transition to Phil Schiller’s team in Cupertino, so it seems likely that the headphone and speaker makers will make up the majority of the new Cupertino staff…

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Apple hires Patrick Pruniaux, VP of Tag Heuer Sales and Retail, for iWatch marketing

d353ef06

Earlier today, the CEO of Tag Heuer revealed to CNBC that Apple has hired one of the watch-makers sales directors. However, the company did not announce the name of this “director” or the person’s exact position. A source directly familiar with the Apple hire confirmed that the Cupertino-based company hired Patrick Pruniaux late last month. Pruniaux is not just any “Sales Director:” he was the Vice President of Sales and Retail, a major loss for Tag Heuer and a significant hire for Apple in the run up the launch of the Apple smart watch in October. Pruniaux is pictured in the photo above (second person from the right), and his LinkedIn profile reveals his impressive work in jewelry and watch marketing:

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Apple opens stunning new (and more private) Caffè Macs employee cafeteria in Cupertino

68957618_hUzB3WbByIAG6pHczSodwZu8gKqlqbMFixOvU80eAMk

Photo via Foursquare

According to employee tweets and photos, Apple opened a stunning new Caffè Macs employee cafeteria at the corner of Bandley and Alves Dr. in Cupertino this past Tuesday. Located close to the company’s first campus building, Apple received approval to build at this location in early 2012, and after 2 years of work, the new cafeteria is complete.

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Foundation walls start to take shape around Campus 2 project as Apple permanently closes Pruneridge Ave.

BpzGanxIMAA1foT.jpg-large

The first walls around Apple’s Campus 2 have begun to take shape, as noted by KCBS reporter Ron Cervi, in a tweet today. Previously, more photos from KCBS showed the site’s considerable excavation under way, and earlier photos from March detailed the demolition work of the former HP campus on the site, which was almost complete at that time.

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