Apple Campus 2 Construction Progress Timeline: new photos, drone videos + updates on Cupertino’s spaceship

First announced by Steve Jobs in 2006, Apple kicked off construction on its new 176-acre “Campus 2″ in late 2013/early 2014 and expects to move in around 12,000 of its employees when the project is complete. Apple currently plans to wrap up construction by late 2016, so it’s possible the company could move into the new 2.8 million sq ft location starting sometime in early 2017.

Apple has been providing sporadic updates on progress on the site, but we have a more comprehensive timeline below that we’ll update as we follow along with Apple’s progress on the under-construction Campus 2 facility in Cupertino. Read more

Apple Stores to act more like jewelry stores for upcoming gold Apple Watch

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Apple is preparing to take some pages out of the traditional jewelry store playbook. For the upcoming 18-karat gold Apple Watch Edition, Apple is planning several new features for its retail stores to support the device. As we reported several months ago, Apple is planning on allowing customers to actually try on the watches and test out different band styles inside of stores. With the high-expected price tag of the gold watch models, Apple will also step up its security features for stores…

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Apple targets for Apple Watch battery life revealed, A5-caliber CPU inside

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Although Apple has said that the Apple Watch will need to be charged nightly, the company has not disclosed any details on how long the wearable’s battery will last. For the first time, people with knowledge of the Apple Watch’s development have provided us with the specific performance targets Apple wants to achieve for the Apple Watch battery, but the actual numbers may fall short of those targets.

According to our sources, Apple opted to use a relatively powerful processor and high-quality screen for the Apple Watch, both of which contribute to significant power drain. Running a stripped-down version of iOS codenamed SkiHill, the Apple S1 chip inside the Apple Watch is surprisingly close in performance to the version of Apple’s A5 processor found inside the current-generation iPod touch, while the Retina-class color display is capable of updating at a fluid 60 frames per second.

Apple initially wanted the Apple Watch battery to provide roughly one full day of usage, mixing a comparatively small amount of active use with a larger amount of passive use. As of 2014, Apple wanted the Watch to provide roughly 2.5 to 4 hours of active application use versus 19 hours of combined active/passive use, 3 days of pure standby time, or 4 days if left in a sleeping mode. Sources, however, say that Apple will only likely achieve approximately 2-3 days in either the standby or low-power modes…

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Apple posts new aerial shot showing Campus 2 construction progress

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Following the last updated aerial shot of its under construction “Campus 2” earlier this month, Apple today shared a new shot that shows significant progress being made on the main structure and surrounding campus. As always, Apple shared the shot through the City of Cupertino’s webpage that provides traffic alerts and project updates for locals. Read more

IDC: Q4 2014 PC growth better than expected, all-time high for Macs predicted

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Analysis firm IDC today put out its projected numbers for PC growth in Q4 of 2014, and these results are better than projected. IDC initially predicted that unit sales for PCs would fall 4.8% year-over-year in Q4, but, instead, the market only fell 2.4%. While the decrease in growth is not as weak as expected, IDC still notes that 2014 is the third consecutive year of slow-down in the PC market. Many analysts have attributed the lack of recent growth to the uptake in purchases and usage of both tablets and large-screen smartphones…

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iPod shuffle supplies mysteriously dwindle in stores and online

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“Ships to Store” indicates store has no units in stock

If you’re trying to buy Apple’s cheapest iPod, the $49 screen-less Shuffle, you may be in for a difficult shopping trip. According to multiple sources, supplies of the iPod Shuffle are dwindling across Apple’s physical retail and online channels. In fact, Apple has warned its retail employees that Shuffle supplies will be short for an unspecified period of time and that customers seeking to buy a Shuffle via a retail store should be directed to Apple’s online store…

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Apple Watch launch expected in March, retail training set for mid-February

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Apple is finishing up work on the Apple Watch’s software, and sources familiar with the product’s development say that the device is currently on track to ship in the United States by the end of March. Apple previously said that the wearable product will ship in “early 2015,” while Senior Vice President of Retail Angela Ahrendts got a bit more specific by telling employees that the launch will occur in the “spring,” after the Chinese New Year…

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Apple shares updated aerial shot of Campus 2 construction progress

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Apple today shared an updated official aerial shot of its under construction Campus 2 project through the City of Cupertino’s website. 

The new shot gives a different angle since the last time Apple checked in late last month and shows more of the earthwork and greenery of the surrounding campus.

Apple’s General Project Schedule posted on the City of Cupertino’s webpage tracking the project remains the same, however, with street utilities and demolition work expected to finish this year, earthwork continuing into early 2015, and building construction into late 2016: Read more

Apple and Amazon refuse to make full federal workforce diversity data public

From Apple's diversity microsite

From Apple’s diversity microsite

Although Apple published its own employee diversity report back in August, USA Today reports that the company has refused to make public the full data from its federal diversity filing. While companies are required to file this information annually in a form known as EEO-1, they are not legally obliged to make the data public.

Facebook, eBay, Google, Yahoo and LinkedIn are among the technology companies that have made public their EEO-1s […]

Chief among the companies that decided not to disclose their EEO-1s were Microsoft, Twitter, Apple and Amazon.

When USA Today pressed the matter, Twitter released its filing and Microsoft agreed to do so by the end of the month, but Apple and Amazon did not respond …  Read more

Apple’s satellite office trend continues with announcement of R&D facility in Japan

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Apple’s apparent trend of expanding its R&D efforts beyond Cupertino continues with the announcement of a “large research and development facility” in Japan.

While few details were given in local media reports (via Reuters), the source of the information appears rather reliable – a statement by Japanese Prime Minister Abe Shinzo …  Read more