Apple has continued making lots of progress at its under construction Campus 2 site in Cupertino ahead of plans to move in late next year, evident by this latest drone flyover courtesy of our friend MyithZ. Read more
A new flyover of Apple’s under construction Campus 2 project in Cupertino, California gives us one of our closest look yet at the site. We also get our first detailed look at work started on Apple’s new auditorium on the campus where it plans to host events when the project is complete.
The video below comes courtesy of MyithZ who was able to get these shots from just 120ft up, much closer than previous drone flyovers and Apple’s own aerial shots.
Tesla has taken its recruiting of Apple employees to the next level: the electric car and energy company has hired away Apple’s Senior Director of Corporate Recruiting, Cindy Nicola, to become Tesla’s new Vice President of Global Recruiting. Nicola has already noted her new role and start month of May on her LinkedIn profile.
Notably, Apple actually hired away Tesla’s Lead Recruiter in 2014 for its own electric car project, as we noted in our extensive profile of Apple’s automotive related hires. Interestingly, that former Tesla recruiter Lauren Ciminera has already left Apple to work on a new “confidential” project, according to her own LinkedIn page and confirmation from a source…
Apple’s planned rebranding and relaunch of the Beats streaming music service has not had the easiest of rides. The launch, initially planned for earlier this year, was delayed by the departure of key execs and difficulties integrating Beats and Apple technologies. A planned $5/month price-point had to be abandoned in favor of an attempt at $7.99/month when music labels wouldn’t play ball, and that too now looks increasingly unlikely even though Google Play offered initial All Access Signups for a $7.99 locked in. And any plans to offer artist exclusives as an inducement now face competition from newly-relaunched Tidal.
Just when it seemed things couldn’t get any tougher, London’s Financial Times reports that the European Commission is considering launching an antitrust investigation into the service, even before it launches. The Commission has contacted several music labels to ask what deals have been done with Apple, says the FT.
The commission, which also has contacted Apple’s music-streaming rivals, is said to be concerned that the company will use its size, relationships and influence to persuade labels to abandon free, ad-supported services such as Spotify, which depend on licenses with music companies for their catalogues.
The newspaper implies that the investigation may have been triggered by a formal complaint by an existing streaming music service … Read more
Apple is ensuring that its sub-contracted shuttle bus workers get a better deal, directly funding a 25% bump in their pay and requiring contractors to pay a higher hourly rate for split shifts–where drivers work both mornings and evenings but are kept hanging around without pay between the two … Read more
Apple today released an updated aerial shot of the construction progress of its Campus 2 project in Cupertino, California. The new shot was made available on the City of Cupertino’s official website and continues to show the steady progress including more groundwork made on the future headquarters. Read more
First announced by Steve Jobs in 2006, Apple kicked off construction on its new 176-acre “Campus 2″ in late 2013/early 2014 and expects to move in around 12,000 of its employees when the project is complete. Apple currently plans to wrap up construction by late 2016, so it’s possible the company could move into the new 2.8 million sq ft location starting sometime in early 2017.
Apple has been providing sporadic updates on progress on the site, but we have a more comprehensive timeline below that we’ll update as we follow along with Apple’s progress on the under-construction Campus 2 facility in Cupertino. Read more
Apple is preparing to take some pages out of the traditional jewelry store playbook. For the upcoming 18-karat gold Apple Watch Edition, Apple is planning several new features for its retail stores to support the device. As we reported several months ago, Apple is planning on allowing customers to actually try on the watches and test out different band styles inside of stores. With the high-expected price tag of the gold watch models, Apple will also step up its security features for stores…
Although Apple has said that the Apple Watch will need to be charged nightly, the company has not disclosed any details on how long the wearable’s battery will last. For the first time, people with knowledge of the Apple Watch’s development have provided us with the specific performance targets Apple wants to achieve for the Apple Watch battery, but the actual numbers may fall short of those targets.
According to our sources, Apple opted to use a relatively powerful processor and high-quality screen for the Apple Watch, both of which contribute to significant power drain. Running a stripped-down version of iOS codenamed SkiHill, the Apple S1 chip inside the Apple Watch is surprisingly close in performance to the version of Apple’s A5 processor found inside the current-generation iPod touch, while the Retina-class color display is capable of updating at a fluid 60 frames per second.
Apple initially wanted the Apple Watch battery to provide roughly one full day of usage, mixing a comparatively small amount of active use with a larger amount of passive use. As of 2014, Apple wanted the Watch to provide roughly 2.5 to 4 hours of active application use versus 19 hours of combined active/passive use, 3 days of pure standby time, or 4 days if left in a sleeping mode. Sources, however, say that Apple will only likely achieve approximately 2-3 days in either the standby or low-power modes…
Following the last updated aerial shot of its under construction “Campus 2” earlier this month, Apple today shared a new shot that shows significant progress being made on the main structure and surrounding campus. As always, Apple shared the shot through the City of Cupertino’s webpage that provides traffic alerts and project updates for locals. Read more