[Update: The auction closed on 6/18 at $30,500.]
Apple has been a part of several fundraising auctions through Charitybuzz over the last few years, giving lunch meetings and event invites in exchange for generous donations to various non-profit efforts. The company’s latest campaign promises a bit of a golden ticket in Willy Wonka fashion as the highest bidder will be invited to tour Apple’s headquarters in Cupertino and bring 1 guest (or up to 3 kids if it’s a family visit). Just don’t expect to be allowed inside Jony Ive’s secret lab… The tour is donated and will be lead by John Couch, Apple’s VP of Education:
“As Apple’s vice president of Education, John Couch has been responsible for driving Apple’s renewed success in the education market. […] During his current tenure at Apple, John has grown Apple’s education business to 9 billion dollars.
[…] In 1978 he was asked by Steve Jobs to join Apple as the Director of New Products.”
Apple and Charitybuzz list the estimated value of the auction at $50,000 (it’s target goal at least) with the starting bid amount placed at $5,000. Proceeds from the campaign will go toward the Giant Steps Therapeutic Equestrian Center, a therapeutic horse riding school in Petaluma, California.
The charity auction will run for two weeks through June 18th at 3 PM EDT.
Apple’s most recent campaign to raise money for a good cause through Charitybuzz collected $200,000 for the RFK group as the highest bidder won lunch with Tim Cook and an invitation to a future Apple event. Apple’s Eddy Cue has also been involved in similar charity campaigns through the site.