The latest Apple ads carry messages aimed to showing the company caring for both consumers and the planet.
There are three short video ads, each just 16 seconds long, and you can watch each of them below …
Recycling Stories June 24
Recycling Stories April 22, 2016
Siri promoting Apple’s iPhone recycling robot Liam for Earth Day [Video]
Apple is going all out to promote Earth Day this year. App Store WWF fundraisers, free iBook environmental lessons on iPads, green Apple Store shirts and logos, and last night’s iMessage and renewable energy video so far …
Recycling Stories April 15, 2016
Apple’s ninth annual Environmental Responsibility Report summarises the company’s work on its three environmental priorities of renewable energy, safer materials & processes and conserving resources. As part of the third of those, the company revealed that its recycling program last year recovered 89 million pounds of materials – Business Insider noting that this included a cool $40M worth of gold.
Gold is commonly used in circuit boards because it has low electrical resistance and, unlike copper, doesn’t corrode. In most applications, a thin layer of gold covers a thicker layer of copper – which was a second valuable material recovered by Apple …
Recycling Stories March 23, 2016
As part of Apple’s Renew program, where the company is encouraging people to recycle their old devices to help the environment, Apple has posted some exclusive environmental wallpaper to download on its website. The URL (apple.com/thanks) is given out on cards in Apple Stores to people who recycle their old device in store, as a small gesture of appreciation.
However, the URL is open to anyone to visit and download some cute, exclusive, iOS 9 wallpaper that isn’t included in the default list of iOS wallpaper …
Recycling Stories March 21, 2016
Apple SVP Lisa Jackson details Apple’s environmental effort including recycling program during event
Apple’s Vice President of environment, policy, and social initiatives, Lisa Jackson took to the stage to discuss the company’s latest numbers and initiatives in environmental protection. Jackson announced that 93% of its operations are running on renewable energy worldwide. A total of 23 countries, including United States and China are utilizing 100% renewable energy.
Recycling Stories February 17, 2016
New details on Apple’s ‘Reuse and Recycle’ trade-in program have surfaced in a new Bloomberg report. Tim Culpan details the break down and destruction process that each iPhone, Mac, and iPad receives at one of the many Apple recycling contractors’ plants. With over 50 agreed upon regulations and requirements, the contractors have a heavily imposed process to adhere to.
