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Brikk offers diamond-covered Apple Watch for those who find gold too low-key

So you’re thinking about buying an Apple Watch. You’ve considered all of the 38 available models and finally settled on the $17,000 38mm 18-karat yellow gold model with bright red modern buckle. There’s just one problem: you’re not sure it’s ostentatious enough. Sure, everyone will know you dropped $17 grand for a device that provides identical functionality to the $350 version, but is that enough?

If you answered “no,” then maybe this will be more your style. Brikk is now offering pre-orders on a special bejeweled version of the Apple Watch (dubbed the “Lux Watch Omni”) that’s available in both rose gold and yellow gold, as well as a 950 platinum model. The watch will be available in 38mm and 42mm sizes and will start shipping approximately 4-6 weeks after the official launch of the wearable device.

The pricing for this watch starts at just $109,995, though depending on the model you select you could pay as much as $114,995. There’s also a non-refundable deposit of $10,000 due at the time the order is placed, while the rest is due within ten days of the April 24th Apple Watch release. It’s truly a small price to pay to let everyone know you bought the most inordinately priced first-generation smartwatch you possibly could.

You can pre-order the Lux Watch Omni on Brikk’s website, if you’re into that sort of thing.

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