Apple Music trial

Apple Music and Beats 1 lead Ian Rogers has unexpectedly left Apple two months since the Apple Music launch. Although Apple Music app has received some criticism, Rogers’ primary responsibility, Beats 1, has received much critical acclaim and has been widely praised, so it is surprising to see a resignation out of the director. The Financial Times first reported the departure, which has now been confirmed by Apple.

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Music site Hits Daily Double cites “inside sources at some of the major labels” as stating that Apple Music signed up more than 10M subscribers in the first four weeks, saying the number was shared with them by Apple.

The site says both Apple and the labels were surprised by the speed of adoption, noting that streaming figures for some tracks – which include “a couple of cutting-edge hip-hop titles” – are on a par with Spotify, which has around 75M subscribers … 
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