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Apple responds to iPhone 6 Bendgate controversy, says only 9 customers have complained

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iPhone 6 Plus bend

Apple has officially issued a statement regarding the iPhone 6 bending controversy saying the issue is rare during real world use and that it’s only received complaints from 9 customers (via CNBC). Apple adds, according to the reports, that the “new iPhones feature steel/titanium inserts to reinforce stress locations and use the strongest glass in the industry.” Apple also commented that bending is “extremely rare” during normal use and that it performs a number of strength and durability tests (as you’d expect) before it ships new devices (via WSJ):

Since going on sale Friday, Apple said only nine customers have contacted the company about a bent iPhone 6 Plus—the larger and more expensive of its two new iPhones. Apple said both the iPhone 6 and iPhone 6 Plus passed a series of tests meant to check the products’ strength and durability to withstand every day, real-life use.


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Apple’s iPhone 6 Plus gets put through ‘bend test’ in new video

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With recent reports of the iPhone 6 Plus suffering from a bendable body while in pockets and other tight places, YouTuber Lewis from Unbox Therapy decided to put together a proper “bend test” and see what all of the fuss is about. Obviously this is going to be an extreme situation, but as others have specified it doesn’t take much to bend Apple’s new phablet…


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Apple job listing confirms Apple is investigating using flexible displays in future products

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Apple-job-listing-flexible-displays-02

Update: Apple appears to have removed the job listing, but we grabbed a screenshot above and below.

Apple-job-listing-flexible-displays-01We know that Apple has been investigating various methods of incorporating flexible displays in its mobile devices thanks to a handful of patents and patent applications published over the last year. Flexible display rumors have picked up steam even more since rumors of an iWatch from Apple, and just today we came across two new Apple patent applications detailing flexible devices that could change states as a user bends or twists the device. We all know Apple patent applications have never been a good indication of future product releases, but now Apple has came right out and stated in a job listing that it is indeed considering flexible displays.

Apple Inc. is looking for a Display Specialist to lead the investigation on emerging display technologies such as high optical efficiency LCD, AMOLED and flexible display to improve overall display optical performance.

The job listing seeking a Sr. Optical Engineer was posted earlier this month and looks for a display expert to investigate “high optical efficiency LCD, AMOLED and flexible display.” Specifically, Apple is requesting someone to “Analyze the trade-offs between design, process, optical performance, and implementation feasibility,” hinting that the company is considering introducing new, advanced display technology in the future:
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More Apple patents detail completely flexible devices that change as they bend

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iPhone-Flexible display

Update: The patent was granted on 6th January 2015 (via Apple Toolbox)

These are certainly not the first flexible display related patent applications that we’ve seen from Apple. A few different Apple patent applications have received attention in recent months, including one for a slap wrist-style bracelet with a flexible display, and others for curved and flexible displays in various iOS device-like form factors. Today we’ve come across a couple of recently published Apple patent applications filed as early as September of last year that further show Apple’s work with flexible displays (via UnwiredView).

The first patent application, titled “Flexible Electronic Devices” is pretty straight forward: Apple is interested in methods of providing not only flexible displays but also flexible components like batteries, circuit boards, and the housing of the device itself. Apple describes a device that could respond accordingly depending on how a user was manipulating the flexible display. The patent applications provides examples such as the device shutting off and entering standby mode when folded, or a user answering a call or changing volume:
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