Creative director Stories December 30, 2013

Apple hires NYT Magazine design director Arem Duplessis for creative role

In an interview with Mediabistro published earlier today (via Engadget), Design Director of The New York Times Magazine Arem Duplessis reveals that he’s leaving the magazine for a new role at Apple as a Creative Director. Duplessis worked as Design Director at the The New York Times for nearly ten years and still lists the position as current on his LinkedIn profile, but in the interview said he’ll begin his new role in Cupertino this February.No word on exactly what Duplessis will be doing, but he will at the very least be working with the internal marketing team.

Before his almost 10 years at The New York Times, Duplessis worked as design director at GQ and Spin magazine. A few of the New York Times covers that he served as Art Director on are above.

Creative director Stories August 24, 2012

Creator of Apple’s “Get a Mac” ad campaign, Scott Trattner, is leaving his role as executive creative director at TBWA/Media Arts Lab. He was responsible for the creative development of many Apple product ads from the iPod, iPhone and iPad to Mac, iTunes and iCloud. According to Ad Age, after years of focusing mostly on Apple campaigns at TBWA/Media Arts Lab, Trattner will take a new role at 72andSunny to work as one of three creative directors with clients, including Samsung, Xbox 360, Hewlett-Packard, Activision and Nike.

“Scott’s track record for creating colossal impact on behalf of his clients is second to none,” said 72andSunny CEO John Boiler in a statement. “His work has not only shaped one of the biggest brands in the world, but redefined industries.”

Most notably, 72andSunny was responsible for Samsung’s “Next Big Thing” Galaxy S II campaign that “launches the Samsung Galaxy S II by challenging blind allegiance to Apple’s inferior products”. 72andSunny is also behind many Call of Duty ads and campaigns for other Activision games.

Apple’s most recent ads featuring Apple Genius Bar employees, which aired during the Olympic Games in London, were not well received due to their lack of focus on an actual product and the fact they assumed customers were not knowledgeable. Apple later removed the videos from both their website and YouTube channel.

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