During the opening ceremonies for this year’s Olympic Games in London, Apple aired a new television ad. The new ad is strikingly different than any other Apple ad that we’ve seen air before. This particular one is not about a product, but it is about the Apple Retail Store Genius Bar. The premise is an airplane about to land and an Apple Genius is on board to assist customers before landing (video via iClarified).

Apparently Apple is airing a slew of Genius Bar/Retail store related ads tonight. A second ad about a Genius in line at a hotdog stand just aired. Steeber from COM has a camera-phone video of it (after the break). There is also a third ad airing – also now shown after the break (thanks, Nathan!) about a Genius showing up to a house where a family is just about to have a child. The father wants the Genius to help make letter-press cards announcing the birth.

Apple has posted the videos on its website. Apple has now posted their videos on its YouTube channel. We’ve updated all of the video embeds in this post to the higher quality format.