Guess? Stories September 15, 2014

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If you’re the CEO of a watch company, you likely watched the announcement of the Apple Watch with a mixture of optimism and fear. Optimism because Apple just made watches cool again in a market where many people haven’t worn one for years. Fear because most of those who now have a renewed interest in watches aren’t going to buy yours.

Guess Watches CEO Cindy Livingston put a brave face on it with a letter welcoming Tim Cook to the watch industry (full version below) as she announced the company plans to make a smartwatch of its own …  expand full story

Guess? Stories October 30, 2013

Retina iPad mini launch date: Thursday, Nov. 21st says Target

Target has posted its listing for the Retina iPad mini (via MacRumors) with a release date of November 21st, though we believe this is more than likely a speculative date as retailers like Target don’t usually get such early information. The previous-generation LTE iPad mini launched on November 21st, 2012, so it’s quite possible that this date is based on that.

Apple noted during the Q4 2013 earnings call that the tablet would be available “later in November,” but didn’t give a specific date. In the past, Apple’s definition of “later” in the month has been sometime during the last week.

As other retailers begin listing upcoming Apple devices on their stores, we’ll likely see a variety of availabilty dates, but each will be an educated guess at most. November 21st is also a Thursday, and Apple typically sticks to Fridays for major device launches.

Guess? Stories December 17, 2012

Guess? exec says company saw immediate improvements after implementing iPads in stores

Business Insider pointed us to an interview on OpenForum with the Guess? CIO Michael Relich. The clothing retailer implemented iPads for merchandising in 2010, and it has since installed iPads in stores, started accepting credit card payments via iPod touch, and even started supplying extra iPods instead of cash registers to stores during the busy holiday seasons.

Well our buyers saw an improvement immediately. Instead of just seeing a number on a spreadsheet, our iPad app allowed them to see the specific coat, pant or dress accompanied by a photo and where it was selling. Suddenly, they were going into stores with a lot better idea about what to do and how to act to improve the store. 

For shoppers, our engagement went through the roof after we installed iPads in the stores. People instinctively go up to the device and use it to find out-of-stock merchandise or track their loyalty program points. We’ve gotten great feedback.

Well I believe that cash registers will go away and will be replaced by iPads or iPod touches. We currently use an iPod touch in stores for credit-card transactions, similar to the Apple store…

You can check out the full interview here.

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