Apple has launched yet another iPhone 6s advert, this time featuring a special celebrity guest: the Cookie Monster. In the ad, named Timer, the blue monster uses hands-free Siri on his iPhone 6s to time (you guessed it) the baking of his cookies.

Although hands-free Siri exists on all iPhones, the ability to say ‘Hey Siri’ out loud without having the phone being plugged in to power is exclusive to Apple’s latest handsets: the iPhone 6s and iPhone 6s Plus. Watch the minute-long commercial after the break …

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