Analyst says $300 price point is sweet spot for unsubsidized iPhone mini
Topeka Capital analyst Brian White issued a report to clients today (via Forbes) to provide what he thinks Apple has in store for the much-rumored low-cost iPhone. According to White, Apple will introduce the lower-priced iPhone as early as June. This is of course something we heard before from previous reports, but White also predicted pricing and a possible name for the device…
Some new information that White added: He said the device will be called the “iPhone mini” or “iPhone Air” and sell for an unsubsidized price of $250 to $300.
“A $250-$300 price range would also be competitive with China-based Xiaomi that offers a high-end phone experience at a mid-range price of ~$320 in China,” he writes. “We believe a $250-to-$300 price point will allow Apple to significantly expand its reach in the smartphone market and better address developing markets such as China, while opening up more opportunities in Brazil, Russia, India and elsewhere.”