US/Europe/China smartphone slowdown has “grave consequences” for Apple, but 2017 looking better – IDC
IDC’s latest quarterly mobile phone tracker contains a mix of good news and bad for Apple. It starts by noting that 2015 was a fantastic year for the company in terms of both sales numbers and average selling price.
2015 was a tremendous year for Apple and the iPhone as shipments hit a new record of 231.5 million for growth of 20.2% over 2014, which was nearly double that of the overall smartphone market. More importantly, Apple was able to grow its ASP from $663 in 2014 to $713 in 2015.
Things get tougher this year, it suggests, forecasting flat sales for the year (or a drop of 0.1% if we wanted to pretend that forecasts could ever be that accurate) …
