It may not surprise you, but Apple’s new 12.9-inch iPad, which many would have you believe is the company’s first to compete directly with detachable and hybrid tablets/laptops, outsold Microsoft Surface and other detachable tablets, according to the report: expand full story
IDC February 1
IDC December 4, 2015
The latest IDC data on the wearables market suggests that Apple Watch sales are enjoying modest growth, up from an estimated 3.6M units in Q2 to 3.9M in Q3. This growth is mainly due to Apple taking the Watch into new markets, it says, though September’s introduction of modest discounts along with gold and rose gold Sport models is also likely to have helped.
However, while Apple has emerged as the undisputed market leader in smartwatches, Fitbit has retained the top slot in the overall wearables sector.
While there has been clear growth in the wearable market, there has been little sign of product cannibalization. Smart watches have drawn increased attention to the market from the likes of Apple, Motorola, Pebble, and Samsung, but this has not dampened interest in fitness trackers.
IDC reports that Apple holds an 18.6% market share in the wearables market as a whole, while Fitbit leads at 22.2% – and says that both fitness bands and smartwatches are enjoying sales growth.
There was less happy news for Samsung, however … expand full story
IDC December 2, 2015
Market intelligence company IDC predicts that the worldwide tablet market will continue to decline, with the category as a whole falling 8.1% over the course of this year, but sees potential good news for Apple in 2016. It says that the ‘detachables’ segment – tablets with detachable keyboards – will nearly double in size next year, and that Apple is likely to be a key beneficiary.
“The transition to detachable tablets also ushers in two other key trends: the growth of Windows and a turnaround for Apple’s iPad device line,” said Jitesh Ubrani , Senior Research Analyst, Worldwide Mobile Device Trackers. “Though early reviews for the iPad Pro have been mixed, we believe the Pro to be the only reason for Apple to gain tablet market share in the coming years as they target select enterprise and prosumer audiences.”
However, it notes that Apple’s growth may be limited and temporary as Windows tablets and detachables experience dramatic growth … expand full story
IDC October 9, 2015
While research firms IDC and Gartner disagree on whether Mac sales are falling or rising, they do agree on two things: Q3 Mac sales were at their most sluggish for two years, but still well ahead of the rest of the PC industry.
Ahead of new retina 4K iMac and likley accessories launch next week, IDC estimated that Apple sold 5.3M Macs in Q3 2015, a year-on-year fall of 3.4%. Gartner instead estimated 5.6M sales, representing a 1.5% increase. Both firms did, however, agree on two pieces of good news for Apple … expand full story
IDC August 27, 2015
Because Apple won’t report official Apple Watch sales numbers, we have to rely on analyst estimates to get an understanding of how well the Watch is faring with consumers. New numbers out of IDC push sales estimates upward somewhat, suggesting sales of 3.6 million units from April to June. In general, analyst consensus for Apple Watch sales is around 3 million units.
According to IDC, 3.6 million units shipped makes up 20% of the overall wearable market for the same period. Apple currently sits just behind Fitbit in sales volume, which shipped 4.4 million wearable devices. Due to the drastic difference in average selling price between models of Apple Watch and other wearables however, Apple is highly likely to be far ahead in terms of profits.
IDC August 26, 2015
IDC today published an updated forecast for worldwide tablet shipments this year, predicting the segment will experience a “notable slowdown” with both iOS and Android expected to record a year over year decline in growth. While IDC notes that the majority of the 212 million tablets it expects to ship this year will be “pure slate tablets”, it does anticipate growth in the 2-in-1 hybrid tablet/laptop category, of which it’s apparently including the larger 12-inch+ iPad that Apple is expected to introduce later this year: expand full story