Apple continues to lead the market for wearable products, according to the latest IDC report. The company shipped 21.2 million units of these products in the first quarter of 2020, which represents 29.3% of the total share.
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While Apple Watch Series 4 offers the most comprehensive health features yet and is the number one smartwatch, Apple still sells wearables from other companies in its retail stores and online. One of the latest products to become available from Apple is Spire’s Health Tags that stick to your clothes to seamlessly track heart rate, steps, stress, and sleep.
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Apple Watch sales estimated around 1.5 million units during Q1 2016 made it the number one smartwatch, but the device continued to trail basic wearables from competitors Fitbit and Xiaomi. During the quarter both companies more than doubled Apple Watch sales, according to the latest data out today from industry watcher IDC.
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IDC’s latest report is out today with new estimates based on worldwide wearable shipments, and in it is a prediction that Apple Watch will hold the market lead this year and through 2020 as competitors begin to close the gap.
While the report shows estimates based on overall wearable shipments, which IDC says will go from 72.2 million last year to 100 million in 2016 for watch and wristband products, it also shows a breakdown of estimates for leading smartwatch platforms by operating system…
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The latest IDC data on the wearables market suggests that Apple Watch sales are enjoying modest growth, up from an estimated 3.6M units in Q2 to 3.9M in Q3. This growth is mainly due to Apple taking the Watch into new markets, it says, though September’s introduction of modest discounts along with gold and rose gold Sport models is also likely to have helped.
However, while Apple has emerged as the undisputed market leader in smartwatches, Fitbit has retained the top slot in the overall wearables sector.
While there has been clear growth in the wearable market, there has been little sign of product cannibalization. Smart watches have drawn increased attention to the market from the likes of Apple, Motorola, Pebble, and Samsung, but this has not dampened interest in fitness trackers.
IDC reports that Apple holds an 18.6% market share in the wearables market as a whole, while Fitbit leads at 22.2% – and says that both fitness bands and smartwatches are enjoying sales growth.
There was less happy news for Samsung, however … expand full story