Fitbit Stories March 13

Fitbit has announced a new $200 smartwatch which bears more than a passing resemblance to the Apple Watch in both appearance and feature-set. The Fitbit Versa is a lower-cost, redesigned version of the $300 Ionic that launched last year …

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Fitbit Stories January 24

Fitbit to end Pebble smartwatch support soon

Today is an unfortunate day for those who were looking to prolong the use of their Pebble smartwatch. The parent company, Fitbit, announced that it will be ending its support for the smartwatch on June 30, 2018.

Fitbit Stories September 25, 2017

Last month Fitbit unveiled its $300 Ionic smart watch based on its acquisition of Pebble, and today the company has announced the ship date for its Apple Watch competitor. Fitbit Ionic will hit stores on October 1 in plenty of time for the holidays (and just a few days before Apple Watch Nike+ Series 3). Fitbit has already been taking pre-orders for its new smart watch on its website and promises orders will ship within one week.

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Fitbit Stories August 28, 2017

Fitbit has officially unveiled its new ‘Ionic’ health and fitness tracker with smartwatch features that compete with the Apple Watch. Fitbit Ionic is priced at $299 and is comparable to the Apple Watch Series 2 which starts at $369.

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Fitbit Stories August 10, 2017

Following its acquisition of Pebble last December, Fitbit has been rumored to be working on its own smartwatch for a release at some point this year. We saw a couple renders of Fitbit’s latest wearable back in May, but a new batch of images from Wareable shines new light on what to expect from the upcoming Apple Watch competitor.

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Fitbit Stories August 2, 2017

While several wearable companies have exited the market recently, Fitbit is still working on its new smartwatch. According to CEO James Park, the company hopes to release the accessory “ahead of the holiday season.” Park made the announcement in Fitbit’s Q2 2017 earnings release. 

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