Fitbit Stories December 7, 2016

AAPL: 111.03

1.08
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Following several reports over the past few days, both Pebble and Fitbit have officially announced this morning that Fitbit will acquire Pebble’s software assets as the smartwatch maker is dissolved. The acquisition excludes all hardware.

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Fitbit Stories November 30, 2016

AAPL: 110.52

-0.94
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According to a number of sources, Fitbit is on the verge of acquiring smartwatch maker Pebble. The deal comes as both companies are facing declining fortunes in the wearable industry. Notably, this acquisition will reportedly see the Pebble brand phased out.

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Fitbit Stories November 8, 2016

AAPL: 111.06

0.65
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As regular readers will know, I’ve become a complete convert to the Apple Watch. But the Watch isn’t for everyone: it’s relatively expensive, fairly chunky and for most users has one-day battery-life.

I’ve been trying the Fitbit Alta for the past week, and while I’ll personally be sticking to my Apple Watch, I do think it could be a decent option for those with more limited needs and/or budgets …

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9to5toys 

Fitbit Stories August 29, 2016

AAPL: 106.82

-0.12
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The Apple Watch 2 could be announced as soon as next week at Apple’s expected iPhone 7 event, and today Fitbit is getting a head start by unpacking its latest updates to its fitness tracking lineup. The popular Flex 2 is being updated with swim-proof capabilities while the Charge 2 is getting cardio-focused enhancements. Fitbit also seems to be trying to match Apple Watch almost feature-for-feature with its new lineup…

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Fitbit Stories May 19, 2016

AAPL: 94.20

-0.36
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The Fitbit Blaze 'fitness watch'
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With the Apple Watch the most convenient way to use Apple Pay, Fitbit appears set to bring contactless payment tech to its fitness bands from next year.

After acquiring mobile payment company Coin earlier this month, Fitbit hinted to TNW that it would add NFC payment capabilities to one or more of its devices next year …

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Fitbit Stories May 3, 2016

AAPL: 95.18

1.54
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Business Insider report on the smartwatch market is forecasting that the Apple Watch will by 2020 account for around 40% of sales in the luxury watch market, which it defines as watches costing at least $350.

As evidence for this, it cites a consumer survey showing growing interest in the Apple Watch among owners of traditional watches, 27% of those who already wear a watch saying that the added functionality of Apple’s wearable appeals to them. The report also notes a trend away from simpler fitness bands toward full smartwatches …

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