Fitbit is rolling out the ability for some of its smartwatches and fitness trackers to track blood oxygen levels (Sp02) with a software update. While Fitbit has been struggling for some time and was recently purchased by Google, this is a notable upgrade for existing customers and comes ahead of Apple Watch gaining the feature.

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Fitbit has made its upcoming Versa 2 smartwatch available for pre-order and detailed its latest plan to offer a more impactful experience and compete with Apple Watch with its Fitbit Premium subscription plan. The Versa 2 includes built-in Alexa support, 5-day battery life, a new processor, and more. Meanwhile, Fitbit Premium is set to offer personalized health recommendations for diet, exercise, and sleep.

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Fitbit today reported its earnings for the second quarter of 2019, noting a major drop in revenue from its smartwatch business year-over-year. comes a day after Apple reported strong growth for its wearables business in the fiscal third quarter of 2019.

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Apple doesn’t share data about how many watches it sells, but the industry consensus is that the Apple Watch is the clear market leader with half the smart watch market in 2018. Fitbit’s latest smart watch entry may give the Apple Watch a run for its money, however, with a mix of colors that pop and a more affordable price.

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