It seems I’m not the only one impressed by the Apple Watch Series 4: investors too seem to think it’s going to be a hit …

Reuters reports that Fitbit shares are down 3.7% following yesterday’s event. Investors clearly believe that the latest Apple Watch, coupled to price drops on older models, will be enough to take more market share away from competitors.

The site also notes that Garmin shares are flat, ending recent gains.

A recent report suggested that Apple has almost twice the market share of Fitbit, while a separate one showed the ‘basic wristband’ market falling in developed markets as people seek the greater functionality of full-on smartwatches.

Apple Watch Series 4 pricing starts from $399, with the Series 3 now starting from $279.

Check out 9to5Mac on YouTube for more Apple news:

FTC: We use income earning auto affiliate links. More.

Check out 9to5Mac on YouTube for more Apple news:

You’re reading 9to5Mac — experts who break news about Apple and its surrounding ecosystem, day after day. Be sure to check out our homepage for all the latest news, and follow 9to5Mac on Twitter, Facebook, and LinkedIn to stay in the loop. Don’t know where to start? Check out our exclusive stories, reviews, how-tos, and subscribe to our YouTube channel

About the Author

Ben Lovejoy

Ben Lovejoy is a British technology writer and EU Editor for 9to5Mac. He’s known for his op-eds and diary pieces, exploring his experience of Apple products over time, for a more rounded review. He also writes fiction, with two technothriller novels, a couple of SF shorts and a rom-com!

Ben Lovejoy's favorite gear