Fitbit didn’t exactly impress the market when it tried to launch a full-blown smartwatch last month, its stock price falling 11% in response to the idea of the company seemingly attempting to compete with the Apple Watch. It may have better luck with its latest offering, a fashion-oriented fitness band called Alta offering five days of battery-life. The emphasis here is on style, the $130 unit available with both leather bands ($60) and stainless steel bracelet ($100).

The Fitbit Alta will be available for pre-order from tomorrow at Amazon, Best Buy, Target, Walmart and other retail sites, with shipping in March or April, depending on configuration.

Via Engadget

NordVPN

About the Author

Ben Lovejoy's favorite gear