Bloomberg‘s Adam Satariano has an interesting profile out this morning regarding the usage of wearable fitness devices in work environments. The report says that some companies are offering devices, such as the FitBit, in order to track the fitness of its employees. With that information, companies are able to slice costs off of insurance plans if employees hit certain fitness data thresholds:
Market analyst Canalys reports that 1.6M fitness bands and smartwatches combined were sold in the second half of last year, and is predicting that more than 17M devices will be sold this year, driven largely by forecast sales of 8M smartwatches.
Though currently a relatively small market serving fitness enthusiasts, wearable bands represent a massive opportunity in the medical and wellness segment. 2014 will be the year that wearables become a key consumer technology, as the smart band segment is estimated to reach 8 million annual shipments. Canalys estimates that this number will grow to over 23 million units by 2015, and over 45 million by 2017 … Read more
Nike has scheduled a Tuesday, October 15th media event in New York City to discuss “the future of the digital world and physical activity.” Besides that, the company has been light on official details about what will be announced. However, we’ve been hearing about an upcoming Nike fitness/digital-related event for the past few weeks, and we are expecting a successor the popular Nike FuelBand fitness device to be announced. The event was originally planned for November, but perhaps the upcoming announcements from competitor Fitbit put pressure on Nike to move up its timeline…
For the past three weeks, I’ve been wearing the new Fitbit Flex, a new competitor in the health wristband market. As a former unofficial beta tester of the original Jawbone Up, I was excited to start using a new wristband to track my steps and sleep. With great battery life promised and a sleek design, I had high expectations. Did Fitbit pull it off? Read on to see my full review: Read more
Many apps updated, went on sale, or made announcements recently, and 9to5Mac gathered the most noteworthy ones in our regular round up below. Today’s selection includes a couple of announcements by Adobe and MyFitnessPal, a big update from QuickOffice, a few smaller tweaks to popular games and apps, and notable price drops. Per usual, we will continue to update this list throughout the day.
Check them out: