T-Mobile is upgrading its Jump plan introduced two years ago to allow subscribers to move to new smartphones more frequently than before. The new Jump On Demand option lets you lease a smartphone for a small monthly fee, then trade it in for a new smartphone up to three times per year at no additional cost. For example, a base model iPhone 6 would cost $15 per month to lease with Jump On Demand after trading in an eligible smartphone. expand full story
John Legere Stories June 25, 2015
John Legere Stories March 30, 2015
T-Mobile introduces new next-gen coverage map w/ customer data updated biweekly
T-Mobile has today unveiled what it hopes will be the next-generation of network maps, breathing new life into the carrier coverage maps of old. T-Mobile says that its new “Next-Gen Network Map” is the industry’s first crowd-sourced map, and reflects “near real-time customer experiences.”
John Legere Stories February 19, 2015
John Legere says T-Mobile passed Sprint to become third largest US carrier
T-Mobile CEO John Legere announced during the company’s Q4 earnings call today that the company has surpassed Sprint to become the number three carrier in the country.
That would mean the carrier has reached its goal set by Legere to move ahead of Sprint by the end of last year (via The Verge):
“…Going into this year, they have 55 million customers… T-Mobile had 33 million customers. We merged with MetroPCS and went to 42 million customers, and we’ve since added 13 million customers to get up to, guess what, 55 million customers.”
So as of right now the two appear to be neck and neck based on the numbers Legere shared, but he also hinted T-Mobile’s lead would be easier to see over “the next quarter or two.”
John Legere Stories January 22, 2015
T-Mobile often rolls out “Un-carrier” initiatives that intend to challenge its competitors (which sometimes get copied), and John Legere’s latest announcement for the company is no different. The T-Mobile CEO shared today that the carrier soon start offering the same financing options to customers with weak credit as it provides for well qualified customers. The program is called Smartphone Equality, and here’s how it works… expand full story
John Legere Stories January 20, 2015
T-Mobile USA CEO responds to ‘unsustainable’ claim in typical Uncarrier fashion
What does T-Mobile US CEO John Legere have to say about comments from parent company Deutsche Telekom this week calling his “Uncarrier” approach unsustainable?
According to Re/code, Höttges “admitted that T-Mobile’s current approach is not sustainable” during the interview: “The question is always the economics in the long term … and earning appropriate money,” Hoettges said. “You have to earn your money back at one point in time.”
Höttges also noted that he was “intrigued by the idea of having a combination with Sprint and being the ‘super-maverick’ in the market,” referring to T-Mobile’s plans for a merger with the company that fell through last year.
On sustainability, Höttges claimed T-Mobile’s aggressive discounts and Uncarrier approach would not work long-term as the company invests approximately $4-$5 billion each year to keep up with the other carriers.
Despite disagreements on sustainability, Höttges did briefly attempt to praise Legere’s work during the interview: “His management style will never be adaptable to Germany,”Hoettges said, although he added that Legere’s competitive nature and desire to win are very much in line with the company’s culture. “I like people being disruptive… I like people who are brave. He is very much fitting to our DNA, how we want to be, even if he is very American in his approach.”
John Legere Stories December 30, 2014
In the months leading up to the launch of the Apple Watch next year, early opinions about the smartwatch have been quite mixed. While some believe that the Apple Watch will be as successful as iconic products released ahead of it, including the iPhone, iPad, iPod and Mac, others are more skeptical about how much of an impact the device will truly have.
While the wearables market is forecasted to become over a $5 billion industry by 2018, it hasn’t reached that point just yet. But T-Mobile CEO John Legere certainly thinks it will sooner than later, predicting that the Apple Watch launch in 2015 will be the turning point in which the wearables market goes from niche to mainstream. expand full story