John Legere Stories June 25, 2015

Jump On Demand T-Mobile

T-Mobile is upgrading its Jump plan introduced two years ago to allow subscribers to move to new smartphones more frequently than before. The new Jump On Demand option lets you lease a smartphone for a small monthly fee, then trade it in for a new smartphone up to three times per year at no additional cost. For example, a base model iPhone 6 would cost $15 per month to lease with Jump On Demand after trading in an eligible smartphone. expand full story

John Legere Stories March 30, 2015

T-Mobile introduces new next-gen coverage map w/ customer data updated biweekly

T-Mobile has today unveiled what it hopes will be the next-generation of network maps, breathing new life into the carrier coverage maps of old. T-Mobile says that its new “Next-Gen Network Map” is the industry’s first crowd-sourced map, and reflects “near real-time customer experiences.”

John Legere Stories February 19, 2015

John Legere says T-Mobile passed Sprint to become third largest US carrier

T-Mobile CEO John Legere announced during the company’s Q4 earnings call today that the company has surpassed Sprint to become the number three carrier in the country.

That would mean the carrier has reached its goal set by Legere to move ahead of Sprint by the end of last year (via The Verge):

“…Going into this year, they have 55 million customers… T-Mobile had 33 million customers. We merged with MetroPCS and went to 42 million customers, and we’ve since added 13 million customers to get up to, guess what, 55 million customers.”

So as of right now the two appear to be neck and neck based on the numbers Legere shared, but he also hinted T-Mobile’s lead would be easier to see over “the next quarter or two.”

John Legere Stories January 22, 2015

code_mobile_20141027_195237_9701-20141027_19-52-37_114

T-Mobile often rolls out “Un-carrier” initiatives that intend to challenge its competitors (which sometimes get copied), and John Legere’s latest announcement for the company is no different. The T-Mobile CEO shared today that the carrier soon start offering the same financing options to customers with weak credit as it provides for well qualified customers. The program is called Smartphone Equality, and here’s how it works… expand full story

John Legere Stories January 20, 2015

T-Mobile USA CEO responds to ‘unsustainable’ claim in typical Uncarrier fashion

What does T-Mobile US CEO John Legere have to say about comments from parent company Deutsche Telekom this week calling his “Uncarrier” approach unsustainable?

“Its total bullshit,” according to a brief response from Legere referring to comments made by Deutsche Telekom CEO Timotheus Höttges in an interview earlier this week.

According to Re/code, Höttges “admitted that T-Mobile’s current approach is not sustainable” during the interview: “The question is always the economics in the long term … and earning appropriate money,” Hoettges said. “You have to earn your money back at one point in time.”

Höttges also noted that he was “intrigued by the idea of having a combination with Sprint and being the ‘super-maverick’ in the market,” referring to T-Mobile’s plans for a merger with the company that fell through last year.

On sustainability, Höttges claimed T-Mobile’s aggressive discounts and Uncarrier approach would not work long-term as the company invests approximately $4-$5 billion each year to keep up with the other carriers.

Despite disagreements on sustainability, Höttges did briefly attempt to praise Legere’s work during the interview: “His management style will never be adaptable to Germany,”Hoettges said, although he added that Legere’s competitive nature and desire to win are very much in line with the company’s culture. “I like people being disruptive… I like people who are brave. He is very much fitting to our DNA, how we want to be, even if he is very American in his approach.”

John Legere Stories December 30, 2014

apple-watch

In the months leading up to the launch of the Apple Watch next year, early opinions about the smartwatch have been quite mixed. While some believe that the Apple Watch will be as successful as iconic products released ahead of it, including the iPhone, iPad, iPod and Mac, others are more skeptical about how much of an impact the device will truly have.

While the wearables market is forecasted to become over a $5 billion industry by 2018, it hasn’t reached that point just yet. But T-Mobile CEO John Legere certainly thinks it will sooner than later, predicting that the Apple Watch launch in 2015 will be the turning point in which the wearables market goes from niche to mainstream. expand full story

John Legere Stories December 22, 2014

T-Mobile CEO John Legere wishes you a NSFW Christmas (Video)

T-Mobile CEO John Legere is known for trolling his competitors, and it looks like he decided to—in the spirit of the season, of course—mock them some more as a Christmas gift. T-Mobile has spent the entire year going through several different “uncarrier” events (now totaling eight), attacking its competitors and introducing services and features that it hopes will set it apart. And as Legere touches on in the below video, plenty of people seem to have been convinced that switching is worth their time…

John Legere Stories December 16, 2014

T-Mobile-Data-stash

T-Mobile announced its latest Un-carrier initiative today with a new “Data Stash” feature that allows customers to bank unused data and carry it over month-to-month for up to a year. expand full story

John Legere Stories October 27, 2014

T-Mobile CEO John Legere: iPhone 6 Plus accounts for nearly half of iPhone orders, less than 100k took a ‘test drive’

T-Mobile CEO John Legere said tonight during a talk at Re/code’s Code/Mobile conference that demand for the iPhone 6 Plus was higher than was originally anticipated, with the larger model grabbing about 45% of orders. He said initial expectations put demand somewhere in the ballpark of 20-25% (Video below)

This unexpected level of demand may have contributed to the supply problems many customers have experienced, and Legere says it will still be a while before iPhone shipments are able to meet demand again.

Legere also said that only about 100,000 people took advantage of the carrier’s ‘test drive’ offer that allowed customers to use an iPhone on T-Mobile for a week completely free of charge. He took a chance to reiterate the points made during his recent Apple SIM tweet storm as well.

John Legere Stories August 25, 2014

T-Mobile will let Simple Starter plans quadruple data for an extra $5/month starting Sept. 3

T-Mobile announced today that it’s adding a new data option to its Simple Starter plans that will let users quadruple their data for much less than the competition.

Currently the company’s Simple Starter plans start at $40 for unlimited talk, text, and 500MB of LTE data. Starting early next month, the carrier will let customers on the plan bump up to a total of 2GB of data for just an extra $5 per month. T-Mobile is promoting the option as a better alternative to overage fees charged by other carriers.

CEO John Legere compared the option to his competitors noting that if you “get Verizon’s $50 plan and use just one gig more data, and the price jumps to $65. It’s crazy.”

“People who use loads of data use T-Mobile,” said John Legere, president and CEO of T-Mobile. “And it’s no wonder. The old guard telecoms punish people for using more data on their networks with crazy overage charges and fees. Get Verizon’s $50 plan and use just one gig more data, and the price jumps to $65. It’s crazy. At T-Mobile, we designed our network data-strong so our customers could use the hell out of it.  And that’s just what they’re doing.”

T-Mobile notes that the deal is a limited time offer and subject to change, so you’ll want to add the data to your plan before the promotion ends to take advantage. The promo officially kicks in on September 3. 

John Legere Stories July 1, 2014

T-Mobile gets socked with an FTC complaint alleging the Uncarrier ‘Crammed Bogus Charges onto Customers’ Phone Bills’

It feels like just last month, TMobile CEO John Legere accused Verizon and AT&T of “raping” (ugh) its customers and that “the fuckers hate you”.

In a complaint filed today, the Federal Trade Commission is charging mobile phone service provider T-Mobile USA, Inc., with making hundreds of millions of dollars by placing charges on mobile phone bills for purported “premium” SMS subscriptions that, in many cases, were bogus charges that were never authorized by its customers…

The FTC alleges that T-Mobile received anywhere from 35 to 40 percent of the total amount charged to consumers for subscriptions for content such as flirting tips, horoscope information or celebrity gossip that typically cost $9.99 per month. According to the FTC’s complaint, T-Mobile in some cases continued to bill its customers for these services offered by scammers years after becoming aware of signs that the charges were fraudulent.

More in the PDF

Update: T-Mobile has responded publicly to the complaint saying it is being singled out…

We have seen the complaint filed today by the FTC and find it to be unfounded and without merit.  In fact T-Mobile stopped billing for these Premium SMS services last year and launched a proactive program to provide full refunds for any customer that feels that they were charged for something they did not want.  T-Mobile is fighting harder than any of the carriers to change the way the wireless industry operates and we are disappointed that the FTC has chosen to file this action against the most pro-consumer company in the industry rather than the real bad actors.

Full response here.

John Legere Stories April 14, 2014

T-Mobile says it will end domestic overages in May, petitions AT&T, Sprint, & Verizon to do the same

Following a number of new initiatives launched last week including its new Simple Starter plan and new perks for tablet users, T-Mobile issued a press release today calling for an end to overages and urging consumers to sign a petition for AT&T, Sprint and Verizon to do the same.

Traditional wireless plans start with a low monthly fee for a fixed amount of domestic minutes, texts or data.  Once consumers go over those limits – even by a little – they’re hit with dramatically higher rates and extreme penalties.  These plans seem purpose-built to drive customers over that invisible line into massive overage charges.

In the press release, the carrier noted it will end all domestic overages in starting in May for the June billing cycle (something we thought it was doing since the beginning of Uncarrier?). The wording also sounds a lot like it could continue to charge overages for international use.  T-Mobile’s new Simple Starter plan does not include the free international perks it unveiled for other plans last year, so it looks like the carrier is giving itself some room to continue charging overages for international use in some cases.

T-Mobile has been doing a lot of talking about ending overages, and its approach might be slightly more transparent than the other guys, but at the end of the day an overage is an overage and even T-Mobile charges some customers for more data. It’s new Simple Starter plan for example which caps at 500MB for LTE data, will force users to purchase $5/day or $10/week “additional data sessions.”

The company’s full press release is below.

John Legere Stories January 8, 2014

Say what you will about T-Mobile CEO John Legere’s audacious personality (no, really, I’m sure he won’t mind), but under his lead and the company’s Uncarrier campaign the carrier has made quite a few consumer-friendly moves with its policies.

In what the carrier is calling Uncarrier 4.0, the company is likely to announce plans to cover the early termination fees charged to customers switching from AT&T, Verizon, and Sprint during a contract.

That’s according to an ad which leaked and was later pulled. The ad (shown above) was first spotted by Droid-Life which reports the new policy will cover ETF fees up to $350 when you move at least three lines to T-Mobile… expand full story

John Legere Stories August 8, 2013

T-Mobile CEO teases carrier will expand its Apple product offerings (iPad?)

Following this morning’s T-Mobile announcement of a jump in customer base, thanks somewhat to Apple’s iPhone, T-Mobile CEO John Legere teased an expansion of what Apple products his company offers. In an interview with AllThingsDLegere said the following:

“I think there’s a whole array of Apple products that we look forward to carrying,” Legere said. “We will expand what we offer from them.”

The first part of the quote seems to be referring to upcoming, rumored Apple product launches such as two new iPhone models. Apple is planning an “iPhone 5S” with improved camera and voice features plus the potential of a biometric fingerprint scanner. Also in the works is a low-cost, plastic-based iPhone model. We previously noted that Apple would debut an “army” of new products this fall, and the company says it plans to have an aggressive product rollout this fall and throughout 2014.

The second part of the quote is a bit more assertive, however. Legere outright says that his carrier will expand its Apple product offerings. T-Mobile currently does not carry the cellular-enabled iPads, so perhaps Apple will team up with the carrier to also sell tablets. Apple has expanded its iPad carrier options over the past couple of years, starting in 2010 with AT&T, adding Verizon in 2011, and Sprint in 2012. Perhaps T-Mobile will be the 2013 addition with the upcoming fifth-generation iPad. (Image via Fox).

John Legere Stories May 1, 2013

T-Mobile & MetroPCS complete merger bringing iPhone availability to 9 million new customers

Update: Talking to AllThingsD, T-Mobile CEO John Legere says an iPhone on MetroPCS is a possibility but “not imminent.”

“The answer to that is not ‘No,’” Legere said, but added, “It’s not imminent; I think that’s safe to say.” “It’s also something that involves Apple…. we’ve started those dialogues with our partners.”

We already knew that both company’s boards had approved the merger of T-mobile USA and MetroPCS, but today the No. 4 and No. 5 U.S. carriers have officially announced the merger is now complete. Starting today the two companies will become one and begin trading under the ticker “TMUS” on the New York Stock Exchange:

Under the terms of the business combination agreement, MetroPCS effected a 1 for 2 reverse stock split, made a cash payment of $1.5 billion to its stockholders (approximately $4.05 per share prior to the reverse stock split), and acquired all of T-Mobile’s capital stock from Deutsche Telekom in exchange for approximately 74% of MetroPCS’ common stock on a pro forma basis.

MetroPCS has never offered the iPhone to its 9 million customers, but today’s announcement means the carrier will begin migrating to T-Mobile’s network infrastructure and presumably eventually support the iPhone alongside T-Mobile for its customer base. The new combined company will be lead by T-Mobile CEO John Legere, but for now T-Mobile and MetroPCS will continue to operate as separate brands.

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