uncarrier Stories March 24

How to enable T-Mobile’s new robocall protection to block scam calls on iPhone

As part of an industry-wide fight against robocalling, T-Mobile is introducing new technologies today to help consumers fight against phone call scams.

Using patent-pending technology, T-Mobile is rolling out features that will integrate directly into the Un-carrier’s network. No apps to download, no settings to configure, simply dial a number to enable the protection.

uncarrier Stories June 23, 2016

If you’re one of the 2.5M Americans planning a European vacation this summer, T-Mobile has a pretty sweet deal for its Simple Choice customers: free unlimited speed data throughout July and August, up from the normal 128Kbps limit.

The Un-carrier today announced it’s unleashing summer travel, giving customers unlimited high-speed data, up to 4G LTE speeds, throughout Europe all summer long […]

Starting July 1st all the way through August 31st, T-Mobile’s giving Simple Choice customers unlimited high-speed data across all of Europe (except Andorra) – all at absolutely no additional cost – so you can share, Skype, snap and scope every moment of your European holiday … 

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uncarrier Stories June 6, 2016

In the latest installment of their Uncarrier initiatives, T-Mobile today announced their new #GetThanked campaign. The campaign puts a focus on “thanking” T-Mobile customers for their loyalty to the company and brand by giving away free T-Mobile’s stock, gifts and promotions ever Tuesday, and inflight Wi-Fi for domestic fliers with Gogo.

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The best 4K & 5K displays for Mac

uncarrier Stories November 23, 2015

T-Mobile has announced its latest “un-carrier” initiative, dubbed “Un-carrier Unwrapped.” Rather than a permanent addition to the company’s offerings, Un-carrier Unwrapped is a month-long event during which the carrier will gift its subscribers and new customers with special deals and benefits.

The first of those was announced today: unlimited LTE data for all subscribers on Simple Choice post-paid plans for the next three months.

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uncarrier Stories January 22, 2015

T-Mobile often rolls out “Un-carrier” initiatives that intend to challenge its competitors (which sometimes get copied), and John Legere’s latest announcement for the company is no different. The T-Mobile CEO shared today that the carrier soon start offering the same financing options to customers with weak credit as it provides for well qualified customers. The program is called Smartphone Equality, and here’s how it works… expand full story

uncarrier Stories January 20, 2015

T-Mobile USA CEO responds to ‘unsustainable’ claim in typical Uncarrier fashion

What does T-Mobile US CEO John Legere have to say about comments from parent company Deutsche Telekom this week calling his “Uncarrier” approach unsustainable?

“Its total bullshit,” according to a brief response from Legere referring to comments made by Deutsche Telekom CEO Timotheus Höttges in an interview earlier this week.

According to Re/code, Höttges “admitted that T-Mobile’s current approach is not sustainable” during the interview: “The question is always the economics in the long term … and earning appropriate money,” Hoettges said. “You have to earn your money back at one point in time.”

Höttges also noted that he was “intrigued by the idea of having a combination with Sprint and being the ‘super-maverick’ in the market,” referring to T-Mobile’s plans for a merger with the company that fell through last year.

On sustainability, Höttges claimed T-Mobile’s aggressive discounts and Uncarrier approach would not work long-term as the company invests approximately $4-$5 billion each year to keep up with the other carriers.

Despite disagreements on sustainability, Höttges did briefly attempt to praise Legere’s work during the interview: “His management style will never be adaptable to Germany,”Hoettges said, although he added that Legere’s competitive nature and desire to win are very much in line with the company’s culture. “I like people being disruptive… I like people who are brave. He is very much fitting to our DNA, how we want to be, even if he is very American in his approach.”

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