T-Mobile offering up to $50 off all iPhone models starting tomorrow

T-Mobile-Logo

As noted by the folks over at TmoNews, the magenta-branded un-carrier will be offering a discount of up to $50 on all iPhones starting tomorrow. An internal memo leaked from the company indicates that not every model will get the full $50 drop, but at least a few will. The cut comes off of the “device-only price,” or the full price of the phone. Subsidized models won’t be affected, it seems.

This discount is just the latest blow in the ongoing war between U.S. mobile carriers. Sprint recently announced all-new family and individual plans in an attempt to compete with more capable networks like AT&T and Verizon, while scrappy underdog T-Mobile continues its campaign against the norms established by its competition.

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Sprint gives up its plans to acquire T-Mobile USA over regulatory concerns (updated)

John Legere

Sprint’s plans to buy out the U.S. arm of T-Mobile from Deutsche Telekom came to an end today, the Wall Street Journal reported. According to the Journal, Sprint’s leadership was concerned that it would be too difficult to get United States regulators to agree to the merger.

The announcement is not yet official, but is said to be planned for Wednesday. If the merger had suceeded, the two companies would have united under the Sprint banner, possibly abandoning all of the “un-carrier” moves made by T-Mobile in recent years, including free one-week iPhone test drives on the network and unlimited music streaming on a variety of services.

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T-Mobile: 12k consumers (9 per min) signed-up for free iPhone 5s network trial in 24 hrs

After announcing its new “Test Drive” feature allowing customers to trial an iPhone 5s for free on the T-Mobile network, the carrier is already sharing some stats on the new initiative. According to T-Mobile, “More than 12,000 people have already signed up to start cheating on their carrier.” That means around 500 consumers per hour (or almost 9 per minute) from T-Mobile’s competitors have signed-up to take home an iPhone 5s for a free week-long trial on the T-Mobile network. If T-Mobile’s plan works it could convince at least some of those consumers to make the switch for good. Read more

iTunes Radio streaming is now free on T-Mobile, other services also included

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T-Mobile has just announced at its “Uncarrier 5.0″ event (which apparently double as the Uncarrier 6.0 event) that all streaming music services will now be free to stream on T-Mobile, including iTunes Radio. This also applies to Pandora, iHeartRadio, Slacker Radio, and Spotify.

Any streaming you do will always be done over the company’s fastest available network, and won’t count towards your high-speed data limit.

Customers can visit T-Mobile’s website to request new services to be added to the “music freedom” selection. As streaming services gain votes, they will be added to the program.

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T-Mobile announces ‘Test Drive,’ offers free iPhone 5s for week-long network trial

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T-Mobile announced today that it has partnered with Apple to rent customers a brand-new iPhone 5s (“or whatever is the latest and great iPhone”) to test out the company’s network for one week as part of its “Uncarrier 5.0″ event. The offer is part of the “un-carrier’s” new “Test Drive” program that attempts to lure away subscribers on competing networks. The program starts on June 23rd.

Users can sign up on T-Mobile’s website and will receive an iPhone 5s to use for one week on the T-Mobile wireless network. After the trial period ends, customers can drop the phone off at a T-Mobile store. The entire process costs nothing.

The company hopes that this will eliminate buyer’s remorse and give people a chance to see how well the network will work for them on a daily basis. The full press release is below:

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T-Mobile offering LTE iPads at WiFi-only prices, free data through 2014

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A day after it announced cheaper plans with voice and data, T-Mobile is sharing more interesting news of upcoming promotions. Starting April 12th, T-Mobile will begin offering iPads and other tablets with LTE at the price normally offered by WiFi-only tablets. For instance, an iPad Air with only WiFi normally runs $499, while an iPad with WiFi and LTE for connecting to the Internet from anywhere normally runs $629. T-Mobile’s promotion will offer new iPads with LTE for the cost of a WiFi-only model for a limited time (saving you $130 in the iPad’s case).

T-Mobile is also offering customers a free 1GB of data use for the rest of the year. The carrier announced last fall that it already includes 200MB of data for tablet customers and today’s announcement adds to that free data offering. After the 2014 promotion, the 1GB of data usage for tablets will be $10 a month while the 200MB of data will remain free. T-Mobile also announced some news for people using tablets with mobile data from other carriers… Read more

Leaked T-Mobile ad hints at plans to cover ETF for switchers

Say what you will about T-Mobile CEO John Legere’s audacious personality (no, really, I’m sure he won’t mind), but under his lead and the company’s Uncarrier campaign the carrier has made quite a few consumer-friendly moves with its policies.

In what the carrier is calling Uncarrier 4.0, the company is likely to announce plans to cover the early termination fees charged to customers switching from AT&T, Verizon, and Sprint during a contract.

That’s according to an ad which leaked and was later pulled. The ad (shown above) was first spotted by Droid-Life which reports the new policy will cover ETF fees up to $350 when you move at least three lines to T-Mobile… Read more

With T-Mobile? AT&T will give you $450 to switch … kind of

Photo: Fox

Photo: Fox

AT&T has announced incentives worth up to $450 for T-Mobile customers who switch to their service. The move is being made in response to T-Mobile’s Uncarrier offers, after AT&T recently said that it too expected to move toward separating device and service charges.

Proving the old adage that there’s no such thing as a free lunch, the deal of course comes with strings. First, $250 of that is the maximum you’ll receive in return for trading in your existing T-Mobile handset. To get the full $250, you’ll need a recent handset in good condition – in which case you’d almost certainly get more selling it privately …  Read more

T-Mobile increases down payment on iPhone 5 to $149, forgot to tell you the $99/down was introductory pricing

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When T-Mobile introduced the iPhone 5 for $99 down, many were quick to point out that the device would cost much less than the $649 Apple charges, costing customers a total of $579 after completing T-Mobile’s $20/month, 24 month payment plan. However, T-Mobile didn’t talk much about the fact that $99 down price point was introductory pricing that would eventually increase. Today marks the end of T-Mobile’s introductory pricing, as noted by TmoNews, with the carrier increasing the minimum down payment on an iPhone 5 for qualified customers to $149 for the entry level 16GB model.

All other models of the iPhone will see the same $50 increase with the 32GB and 64GB models now requiring a $249 and $349 down payment on T-Mobile 24 month payment plan. Despite the increase, it still gives T-Mobile the cheapest pricing on iPhone 5 around with the total cost of the entry level 16GB model now $629. That’s $20 less than the retail price of the unlocked device.

Although today marks the end of introductory promotional pricing for the iPhone 5 on T-Mobile, the carrier will continue to offer its trade in offer on previous generation iPhones to allow customers to get an iPhone 5 for $0 down. Read more

Attorney General calls T-Mobile’s no-contract plans ‘deceptive’, carrier agrees to offer refunds and change advertising

T-Mobile-uncarrier-no-contract-plansFollowing the launch of T-Mobile’s new “Uncarrier” strategy alongside the $99 iPhone 5 and new no subsidy pricing plans last month, today the Washington State Attorney General has ordered T-Mobile to change its advertising calling its promise to offer no annual contracts “deceptive”.

The result of a court order filed by Attorney General Bob Ferguson and signed by T-Mobile will ensure the carrier’s commitment to changing advertising in order to properly outline “the limitations of its new no-contract” service plans. It will also allow “customers duped by the deceptive ads to exit their contracts with no penalty.”

“As Attorney General, my job is to defend consumers, ensure truth in advertising, and make sure all businesses are playing by the rules,” Ferguson said. “My office identified that T-Mobile was failing to disclose a critical component of their new plan to consumers, and we acted quickly to stop this practice and protect consumers across the country from harm.”

More specifically, the Attorney General’s investigation found T-Mobile “failed to disclose that customers who purchase a phone using the 24-month payment plan” would be required to stay with T-Mobile’s plans for 24 months or pay the balance owed on the phone in order to cancel their service. T-Mobile has been working with the Attorney General’s Office to come to a solution and has now agreed to the following terms: Read more

T-Mobile launches its first iPhone commercial as it officially begins selling the $99 iPhone 5

We can’t say we didn’t know it was coming. T-Mobile already started accepting preorders for the iPhone 5 back on April 5, and today marks the first day of official availability for the iPhone on the carrier’s revamped “Un-carrier”, no-contract, unlimited voice and data plans.

To accompany the launch, T-Mobile is also kicking off its first iPhone ad campaign today that begins with the first TV spot above (via TMO News). Of course the ad not so surprisingly focuses on its new carrier approach more so than the device itself:

“It’s the phone that’s revolutionizing phones, make sure its running on the carrier that’s revolutionizing wireless… Only T-Mobile lets your iPhone 5 be as great as an iPhone 5.”

Earlier this month T-Mobile started rolling out a carrier update for existing unlocked iPhones on its network that brings LTE support, improved battery life, visual voicemail support and more. It also started a campaign offering users trade-in value for their old devices to make the switch to T-Mobile.

The iPhone 5 is available to purchase for $99 down with a $20 per month financing plan through T-Mobile’s website and brick-and-mortar stores. As noted by TMONews, the carrier has also started setting up its in-store displays and advertising for the iPhone (Gallery below): Read more