T-Mobile often rolls out “Un-carrier” initiatives that intend to challenge its competitors (which sometimes get copied), and John Legere’s latest announcement for the company is no different. The T-Mobile CEO shared today that the carrier soon start offering the same financing options to customers with weak credit as it provides for well qualified customers. The program is called Smartphone Equality, and here’s how it works… expand full story
uncarrier ▪ January 22
uncarrier ▪ January 20
uncarrier ▪ December 22, 2014
uncarrier ▪ December 16, 2014
uncarrier ▪ December 15, 2014
Un-carrier 8.0 is ready to roll, and you’re invited to join us for the unveiling of one of our biggest and boldest moves yet! This one is so big we had to keep it a surprise.
Join John Legere, CEO of T-Mobile, as he unveils the news during a live fireside chat with David Pogue of Yahoo! News. David will be taking questions for John from Twitter through @JohnLegere and @Pogue and the #Uncarrier8 hashtag.
The company hasn’t hinted at any of the details, but we’ll of course let you know … expand full story
uncarrier ▪ August 26, 2014
As noted by the folks over at TmoNews, the magenta-branded un-carrier will be offering a discount of up to $50 on all iPhones starting tomorrow. An internal memo leaked from the company indicates that not every model will get the full $50 drop, but at least a few will. The cut comes off of the “device-only price,” or the full price of the phone. Subsidized models won’t be affected, it seems.
This discount is just the latest blow in the ongoing war between U.S. mobile carriers. Sprint recently announced all-new family and individual plans in an attempt to compete with more capable networks like AT&T and Verizon, while scrappy underdog T-Mobile continues its campaign against the norms established by its competition.