T-Mobile CEO John Legere is known for trolling his competitors, and it looks like he decided to—in the spirit of the season, of course—mock them some more as a Christmas gift. T-Mobile has spent the entire year going through several different “uncarrier” events (now totaling eight), attacking its competitors and introducing services and features that it hopes will set it apart. And as Legere touches on in the below video, plenty of people seem to have been convinced that switching is worth their time…
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The premise of the video is pretty simple. Legere is sitting on a chair around the fire, wearing a pink Batman shirt (of course) and reading a poem in the style of “Twas the Night Before Christmas.” According to the CEO, the letter is written with his customers, employees, and competitors in mind, but it seems like he focuses mostly on the last item on that list. He even takes a direct shot at AT&T CEO Randall L. Stephenson, saying “And while Randall was nestled all snug in his bed, I’m up responding to tweets, removing pain points instead.”
The video comes less than a week after T-Mobile won its battle against AT&T and Verizon over data roaming charges, with the FCC granting T-Mobile’s request for the commission to offer guidance for determining whether or not industry roaming agreements are reasonable. While Sprint supported T-Mobile’s claim that both AT&T and Verizon charge their smaller competitors artificially high prices for data roaming, the latter two companies denounced the ruling, saying that there is no reason for the FCC to interfere.