Apple is giving its social media department a significant shot in the arm this week. The Cupertino-based company has hired Musa Tariq, the former social media chief for both Nike and Burberry. At Nike, Tariq ran general social media marketing as well as social media partnerships with athletes across all Nike product platforms, and at Burberry he led “strategy and innovation” for social media…
Nike is today launching a brand new app called Nike Football (or Nike Soccer in the US), that will act as a hub for all things Nike Football from exclusive content and Q&A sessions with athletes to the latest product launches for the company’s line of football products. Nike is also including some social features that let users organize their own pick-up games, trash talk among friends and teammates, and more: Read more
The Nikkei Asian Review is reporting that Apple will launch its iWatch in October, rather than alongside the iPhone 6 in September as has been widely expected. It’s also citing unnamed “industry sources” as saying that the watch will have a curved, OLED touchscreen and that Apple is planning on producing 3-5M units a month.
According to a parts manufacturer, it plans monthly commercial output of about 3-5 million units, which exceeds the total global sales of watch-like devices last year. This confidence is backed by its partnerships with high-profile hospitals — it has teamed up with the Mayo Clinic and the Cleveland Clinic …
Following our reports earlier this year that exclusively revealed details and screenshots of Apple’s Healthbook app, Apple today just officially announced the app confirming the details of our reports. Apple’s new platform, codenamed Healthbook, will be officially known as ‘HealthKit’ on the developer side of things, and will come with an accompanying app for iOS 8 called ‘Health’. Read more
Nike’s Mark Parker reveals some advice given to him by Steve Jobs (2010)
Earlier this week, it was revealed that Nike was winding down its wearable technology efforts with the intention of focusing on fitness software, such as thhe Nike+ Running app seen above. Today Nike CEO Mark Parker told CNBC (clip below) that the company is looking to expand its partnerships with other companies, including Apple.
Parker stopped short of saying that the two were collaborating on a future fitness endeavour (such as the iWatch), but said that Nike is interested in working with many companies looking to integrate its NikeFuel software into their hardware. Parker said that his goal is to reach a total NikeFuel user base of 100 million, over three times the current number of 30 million.