Fitbit fitness tracking lineup dropped from Apple Online Store

Apple Watch fitness

Apple Watch will include fitness and health tracking features

Update: Fitbit statement below the fold…

If you’re in the market for a Fitbit device and you’re shopping at the Apple Store, you’ll probably have to shop elsewhere to purchase the fitness tracker. Following report from Re/Code last month that Apple planned to drop the Fitbit line of wearable devices from its Apple Store lineup, Apple has today removed the Fitbit Flex and other Fitbit products from its online store following low inventory over the past week. While its unclear why Apple is no longer selling Fitbit products through its retail channels, on the surface the move is similar to Apple’s decision to discontinue selling Bose headphones and speakers at its retail and online stores.

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Nike+ Running iPhone app adds HealthKit integration, elevation tracking, more

Nike has updated its Nike+ Running app for iPhone with optimized support for the new iPhone 6 and iPhone 6 Plus screen sizes as well as integration with Apple’s Health app for iOS 8. The new version takes full advantage of the new iPhones so text and images no longer scale up. Integration with HealthKit means the Nike+ Running app can now add NikeFuel data and workout data to the Health app that comes installed on iOS 8.  Read more

Vogue editor delivers a fashion industry verdict on the Apple Watch [video]

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Lisa Armstrong, a contributing editor to Vogue and former Fashion Writer of the Year in the UK, has provided a fashion industry verdict on the Apple Watch – and if she speaks for the rest of the fashion world, Apple should be feeling pretty happy right now. Writing in the Telegraph, she said:

The Apple Watch […] looks terrific, although most of us will deploy a fraction of its potential. Would I like one? Yes. I love watches, and I’m a sucker for a good looking gadget […] [With the Apple Watch] the company is entering the style arena. It should be one hell of a show.

Apple always knew that the watch would need to succeed as a fashion accessory every bit as much as a gadget. The above image – from the Apple website – tells its own story… Read more

Apple hires Angela Ahrendts’ confidant & former Nike exec to lead social media efforts

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Apple is giving its social media department a significant shot in the arm this week. The Cupertino-based company has hired Musa Tariq, the former social media chief for both Nike and Burberry. At Nike, Tariq ran general social media marketing as well as social media partnerships with athletes across all Nike product platforms, and at Burberry he led “strategy and innovation” for social media…

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Nike’s latest iOS app is a hub for all things Nike football/soccer

Nike is today launching a brand new app called Nike Football (or Nike Soccer in the US), that will act as a hub for all things Nike Football from exclusive content and Q&A sessions with athletes to the latest product launches for the company’s line of football products. Nike is also including some social features that let users organize their own pick-up games, trash talk among friends and teammates, and more: Read more

Latest iWatch rumor: October launch, curved display, Apple expecting to sell 3-5M a month

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The Nikkei Asian Review is reporting that Apple will launch its iWatch in October, rather than alongside the iPhone 6 in September as has been widely expected. It’s also citing unnamed “industry sources” as saying that the watch will have a curved, OLED touchscreen and that Apple is planning on producing 3-5M units a month.

According to a parts manufacturer, it plans monthly commercial output of about 3-5 million units, which exceeds the total global sales of watch-like devices last year. This confidence is backed by its partnerships with high-profile hospitals — it has teamed up with the Mayo Clinic and the Cleveland Clinic …

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Apple officially introduces iOS 8 “Healthkit” platform & “Health” app

Following our reports earlier this year that exclusively revealed details and screenshots of Apple’s Healthbook app, Apple today just officially announced the app confirming the details of our reports. Apple’s new platform, codenamed Healthbook, will be officially known as ‘HealthKit’ on the developer side of things, and will come with an accompanying app for iOS 8 called ‘Health’. Read more

Nike seeking to expand software partnership with Apple following shutdown of wearable tech division

Nike’s Mark Parker reveals some advice given to him by Steve Jobs (2010)

Earlier this week, it was revealed that Nike was winding down its wearable technology efforts with the intention of focusing on fitness software, such as thhe Nike+ Running app seen above. Today Nike CEO Mark Parker told CNBC (clip below) that the company is looking to expand its partnerships with other companies, including Apple.

Parker stopped short of saying that the two were collaborating on a future fitness endeavour (such as the iWatch), but said that Nike is interested in working with many companies looking to integrate its NikeFuel software into their hardware. Parker said that his goal is to reach a total NikeFuel user base of 100 million, over three times the current number of 30 million.

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FuelBand and other hardware discontinued, development team fired as Nike seeks to exit wearable tech market

Nike + FuelBand

Nike has decided to get out of the wearable technology market entirely, according to a brand-new report from CNET. The company is said to have come to the conclusion that fitness software has a more stable future at the company, leading to the discontinuation of the FuelBand and other wearable fitness products and the firing of most of the 70 employees currently working in that division.

The move is interesting timing. Just a week ago, Nike launched Nike+Fuel Lab in San Francisco, a “new program to develop partnerships and products with NikeFuel” hundreds of miles south of its current location at its Oregon HQ.

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This announcement comes only weeks before Apple’s Worldwide Developers Conference, where the company is expected to show off its upcoming Healthbook application as part of the next generation of iPhone software in anticipation of iWatch hardware coming later this year. Nike’s new strategy will put it more in line to compete with Healthbook as an application rather than the actual iWatch device.

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This is Healthbook, Apple’s major first step into health & fitness tracking

Seven years out from the original iPhone’s introduction, and four years past the iPad’s launch, Apple has found its next market ripe for reinvention: the mobile healthcare and fitness-tracking industry. Apple’s interest in healthcare and fitness tracking will be displayed in an iOS application codenamed Healthbook. I first wrote about Apple’s plans for Healthbook in January, and multiple sources working directly on the initiative’s development have since provided new details and images of Healthbook that provide a clearer view of Apple’s plans for dramatically transforming the mobile healthcare and fitness-tracking space…

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