Nike’s latest iOS app is a hub for all things Nike football/soccer

Nike is today launching a brand new app called Nike Football (or Nike Soccer in the US), that will act as a hub for all things Nike Football from exclusive content and Q&A sessions with athletes to the latest product launches for the company’s line of football products. Nike is also including some social features that let users organize their own pick-up games, trash talk among friends and teammates, and more: Read more

Latest iWatch rumor: October launch, curved display, Apple expecting to sell 3-5M a month

iwatch-concept-03

The Nikkei Asian Review is reporting that Apple will launch its iWatch in October, rather than alongside the iPhone 6 in September as has been widely expected. It’s also citing unnamed “industry sources” as saying that the watch will have a curved, OLED touchscreen and that Apple is planning on producing 3-5M units a month.

According to a parts manufacturer, it plans monthly commercial output of about 3-5 million units, which exceeds the total global sales of watch-like devices last year. This confidence is backed by its partnerships with high-profile hospitals — it has teamed up with the Mayo Clinic and the Cleveland Clinic …

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Apple officially introduces iOS 8 “Healthkit” platform & “Health” app

Following our reports earlier this year that exclusively revealed details and screenshots of Apple’s Healthbook app, Apple today just officially announced the app confirming the details of our reports. Apple’s new platform, codenamed Healthbook, will be officially known as ‘HealthKit’ on the developer side of things, and will come with an accompanying app for iOS 8 called ‘Health’. Read more

Nike seeking to expand software partnership with Apple following shutdown of wearable tech division

Nike’s Mark Parker reveals some advice given to him by Steve Jobs (2010)

Earlier this week, it was revealed that Nike was winding down its wearable technology efforts with the intention of focusing on fitness software, such as thhe Nike+ Running app seen above. Today Nike CEO Mark Parker told CNBC (clip below) that the company is looking to expand its partnerships with other companies, including Apple.

Parker stopped short of saying that the two were collaborating on a future fitness endeavour (such as the iWatch), but said that Nike is interested in working with many companies looking to integrate its NikeFuel software into their hardware. Parker said that his goal is to reach a total NikeFuel user base of 100 million, over three times the current number of 30 million.

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FuelBand and other hardware discontinued, development team fired as Nike seeks to exit wearable tech market

Nike + FuelBand

Nike has decided to get out of the wearable technology market entirely, according to a brand-new report from CNET. The company is said to have come to the conclusion that fitness software has a more stable future at the company, leading to the discontinuation of the FuelBand and other wearable fitness products and the firing of most of the 70 employees currently working in that division.

The move is interesting timing. Just a week ago, Nike launched Nike+Fuel Lab in San Francisco, a “new program to develop partnerships and products with NikeFuel” hundreds of miles south of its current location at its Oregon HQ.

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This announcement comes only weeks before Apple’s Worldwide Developers Conference, where the company is expected to show off its upcoming Healthbook application as part of the next generation of iPhone software in anticipation of iWatch hardware coming later this year. Nike’s new strategy will put it more in line to compete with Healthbook as an application rather than the actual iWatch device.

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