Ahead of the April 24th launch of its first wearable, Apple has started removing competing health and fitness products from its retail stores. Re/code reports that the company is pulling fitness bands from Nike and Jawbone from its shelves.

It’s not the first time Apple has stopped selling a product to avoid competition. Last year the retailer removed Bose products from its stores after the NFL banned Apple-owned Beats headphones from appearing on camera to accommodate¬†a Bose sponsorship deal, and Bose filed a lawsuit against Beats.

Bose’s products eventually reappeared in Apple Stores. Whether Jawbone and Nike will have similar luck once the Apple Watch has picked up some sales is unknown, but unlikely.

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