Apple Watch fitness

According to Re/code, Apple may soon drop the Fitbit health tracking devices from its retail stores. The report lacked a specific reason for Apple planning to no longer carry Fitbit bands but noted Fitbit’s lack of support for HealthKit on iOS 8 so far as well as Apple’s own fitness tracking device plans with the release of the Apple Watch in 2015.

Apple may soon stop selling the popular Fitbit devices, as it clears way for its own wearable technology product set to launch sometime next year, according to sources. It’s unclear exactly why Apple will no longer sell the devices, which track steps and other health metrics, in its retail stores.

A similar report earlier this month claimed Apple plans to remove Bose headphones from its retail stores now that it owns Beats Electronics which offers similarly priced headphones in Apple Retail locations.

Aside from the Fitbit, Apple also carries and promotes other fitness tracking wearables including Nike’s Fuelband and Jawbone’s UP24 bands. Re/code’s report noted Apple CEO Tim Cook’s position on Nike’s board, but said it is unclear if Apple will continue to carry other fitness tracking wearables.

Apple introduced its Health app alongside iOS 8 last month which allows iPhone users to view fitness and health information collected by apps and devices in a single app. Jawbone has updated its UP app to support Health and HealthKit, but Fitbit (and notably NIke) have not yet offered users support.

Apple has announced several health and fitness-related features for its Apple Watch coming in 2015 with a starting price of $350. Apple Watch, however, will lack sleep tracking functionality offered by both Fitbit and Jawbone.

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About the Author

Zac Hall

Zac covers Apple news, hosts the 9to5Mac Happy Hour podcast, and created