Skip to main content

IDC

See All Stories

iPad mini helps Apple grow its share in EMEA’s declining tablet market

iPad stands out in declining tablet market

Apple’s iPad shipments in Europe, the Middle East, and Africa (EMEA) have held steady in a declining tablet market, seeing the company substantially grow its market share at a time when most companies are experiencing large falls in their sales.

Year-on-year shipments of iPads in the second quarter of the year grew very slightly at a time when the tablet market as a whole slumped by 11.7%…


Expand
Expanding
Close

Apple bucks the trend as global smartphone shipments fall 6%, Samsung drops 13.4%

IDC data

Apple yesterday announced that it sold 46.89M iPhones in the previous quarter. The company’s staggered iPhone releases both this year and last make comparisons tricky, but the bottom line was slight growth of 0.5%. IDC data now puts that number into perspective.

The firm says that global smartphone shipments fell by a full 6% in Q3 (Apple’s fiscal Q4) …


Expand
Expanding
Close

IDC predicts Huawei will knock Apple into third place this year or next as it launches Mate 10

IDC has predicted that Chinese brand Huawei will overtake Apple in global market share either this year or next.

Huawei is already nipping at Apple’s heels, with an 11.3% share against Apple’s 12% – and IDC believes that a new AI chipset could boost sales of the Chinese brand enough to take the iPhone maker’s current second place in the rankings …


Expand
Expanding
Close

IDC predicts AR and VR headset shipments will hit 100M by 2021 as Apple pushes ARKit, powerful iMacs

While Apple is getting serious with both AR and VR this year thanks to iOS 11 and more powerful Mac hardware, IDC has new data on the forecast for augmented and virtual reality mainstream adoption. IDC expects “dedicated AR and VR headsets collectively” to reach nearly 100 million units by 2021 compared to just under 10 million units last year.


Expand
Expanding
Close

IDC: Apple continues to gain in PC market share despite year-over-year shipment drop

Site default logo image

macbook

IDC has today published its latest report concerning the PC market, and once again, it shows Apple outpacing the rest of the industry, albeit at a slightly slower pace this time around. According to the data, Apple saw its total market share increase during the first quarter of 2016, though it actually saw total sales fall year-over-year.


Expand
Expanding
Close

IDC: Apple Watch to hold smartwatch lead through 2020 as Android Wear closes gap

IDC-March-2016-Apple-Watch

IDC’s latest report is out today with new estimates based on worldwide wearable shipments, and in it is a prediction that Apple Watch will hold the market lead this year and through 2020 as competitors begin to close the gap.

While the report shows estimates based on overall wearable shipments, which IDC says will go from 72.2 million last year to 100 million in 2016 for watch and wristband products, it also shows a breakdown of estimates for leading smartwatch platforms by operating system…


Expand
Expanding
Close

US/Europe/China smartphone slowdown has “grave consequences” for Apple, but 2017 looking better – IDC

idc

IDC’s latest quarterly mobile phone tracker contains a mix of good news and bad for Apple. It starts by noting that 2015 was a fantastic year for the company in terms of both sales numbers and average selling price.

2015 was a tremendous year for Apple and the iPhone as shipments hit a new record of 231.5 million for growth of 20.2% over 2014, which was nearly double that of the overall smartphone market. More importantly, Apple was able to grow its ASP from $663 in 2014 to $713 in 2015.

Things get tougher this year, it suggests, forecasting flat sales for the year (or a drop of 0.1% if we wanted to pretend that forecasts could ever be that accurate) …


Expand
Expanding
Close

Perspective: iPad Pro blew past Microsoft Surface as soon as Apple could make enough of them, IDC says

iPad-Pro-IDC

IDC is out with its latest report on worldwide tablet shipments following Apple’s Q1 2016 earnings and in the report shares a nugget about iPad Pro sales.

It may not surprise you, but Apple’s new 12.9-inch iPad, which many would have you believe is the company’s first to compete directly with detachable and hybrid tablets/laptops, outsold Microsoft Surface and other detachable tablets, according to the report:
Expand
Expanding
Close

Apple Watch sales enjoying modest growth, says IDC, as Samsung gets knocked out of the top five

Site default logo image

watch

The latest IDC data on the wearables market suggests that Apple Watch sales are enjoying modest growth, up from an estimated 3.6M units in Q2 to 3.9M in Q3. This growth is mainly due to Apple taking the Watch into new markets, it says, though September’s introduction of modest discounts along with  gold and rose gold Sport models is also likely to have helped.

However, while Apple has emerged as the undisputed market leader in smartwatches, Fitbit has retained the top slot in the overall wearables sector.

While there has been clear growth in the wearable market, there has been little sign of product cannibalization. Smart watches have drawn increased attention to the market from the likes of Apple, Motorola, Pebble, and Samsung, but this has not dampened interest in fitness trackers.

IDC reports that Apple holds an 18.6% market share in the wearables market as a whole, while Fitbit leads at 22.2% – and says that both fitness bands and smartwatches are enjoying sales growth.

There was less happy news for Samsung, however … 
Expand
Expanding
Close

The iPad Pro could turn around the long-running decline in iPad sales, says IDC

ipad-pro-idc

Market intelligence company IDC predicts that the worldwide tablet market will continue to decline, with the category as a whole falling 8.1% over the course of this year, but sees potential good news for Apple in 2016. It says that the ‘detachables’ segment – tablets with detachable keyboards – will nearly double in size next year, and that Apple is likely to be a key beneficiary.

“The transition to detachable tablets also ushers in two other key trends: the growth of Windows and a turnaround for Apple’s iPad device line,” said Jitesh Ubrani , Senior Research Analyst, Worldwide Mobile Device Trackers. “Though early reviews for the iPad Pro have been mixed, we believe the Pro to be the only reason for Apple to gain tablet market share in the coming years as they target select enterprise and prosumer audiences.”

However, it notes that Apple’s growth may be limited and temporary as Windows tablets and detachables experience dramatic growth … 
Expand
Expanding
Close

Mac sales slowest in two years, say researchers, but still well ahead of the rest of the PC industry

macs

While research firms IDC and Gartner disagree on whether Mac sales are falling or rising, they do agree on two things: Q3 Mac sales were at their most sluggish for two years, but still well ahead of the rest of the PC industry.

Ahead of new retina 4K iMac and likley accessories launch next week, IDC estimated that Apple sold 5.3M Macs in Q3 2015, a year-on-year fall of 3.4%. Gartner instead estimated 5.6M sales, representing a 1.5% increase. Both firms did, however, agree on two pieces of good news for Apple … 
Expand
Expanding
Close

IDC estimates 3.6 million Apple Watch units sold in Q2, 20% of all wearable shipments

Apple Watch watchOS 2

Because Apple won’t report official Apple Watch sales numbers, we have to rely on analyst estimates to get an understanding of how well the Watch is faring with consumers. New numbers out of IDC push sales estimates upward somewhat, suggesting sales of 3.6 million units from April to June. In general, analyst consensus for Apple Watch sales is around 3 million units.

According to IDC, 3.6 million units shipped makes up 20% of the overall wearable market for the same period. Apple currently sits just behind Fitbit in sales volume, which shipped 4.4 million wearable devices. Due to the drastic difference in average selling price between models of Apple Watch and other wearables however, Apple is highly likely to be far ahead in terms of profits.


Expand
Expanding
Close

IDC lowers tablet forecast as it anticipates a larger iPad Pro & more 2-in-1 hybrids

belkin-ultimate-pro-ipad-air-2

IDC today published an updated forecast for worldwide tablet shipments this year, predicting the segment will experience a “notable slowdown” with both iOS and Android expected to record a year over year decline in growth. While IDC notes that the majority of the 212 million tablets it expects to ship this year will be “pure slate tablets”, it does anticipate growth in the 2-in-1 hybrid tablet/laptop category, of which it’s apparently including the larger 12-inch+ iPad that Apple is expected to introduce later this year:
Expand
Expanding
Close

IDC: China slowdown cuts smartphone forecast, cheaper iPhone 6C wouldn’t help iOS erode Android lead

BEIJING, CHINA - OCTOBER 17: Apple store employees welcome the customers to buy iPhone 6 and iPhone 6 Plus at an Apple store on October 17, 2014 in Beijing, China. Apple Inc began delivering its smartphone iPhone6 and iPhone6 Plus to the Chinese mainland on Friday. (Photo by Feng Li/Getty Images)

(Photo by Feng Li/Getty Images)

IDC released an updated forecast today lowering its expectations for worldwide smartphone shipments this year with a continuing slowdown in growth in China cited as the biggest contributor to the lower than expected shipments. It also shared some insight into expected growth for Apple in the years to come, predicting Android’s current 81% share of the market by operating system will likely hold strong through 2019 and that a cheaper iPhone 6C model wouldn’t do much to help.
Expand
Expanding
Close

IDC: iPad lead continues to decline while overall tablet market shrinks

Site default logo image

iPad mini 3 21 ratio

Apple’s iPad continues to lead the tablet market, according to new data from IDC, but its marketshare has dropped a few points year-over-year, and the overall market for tablets saw negative growth, based on units shipped globally. That’s according to second quarter 2015 unit shipments and marketshare over the same quarter a year ago, as Apple shipped 10.9 million units versus 13.3 million units during the second quarter of 2014. While the iPad continues to lead in the tablet space, IDC’s data shows Apple’s market share dropping nearly 3 points from 27.7% to 24.5% …
Expand
Expanding
Close

IDC: Apple snatches 3% of smartphone users from Samsung

Worldwide Smartphone Market Posts 11.6% Year-Over-Year Growth in Q2 2015, the Second Highest Shipment Total for a Single Quarter, According to IDC - prUS25804315 2015-07-23 11-00-04

IDC has just released its smartphone market share data for Q2 2015, and at least one thing is clear: Samsung is still struggling, and Apple is still doing really well. The Korean company’s smartphone market share dropped from 24.8% to 21.7% year-over-year, a 3.1 percentage point drop. Conveniently, while other manufacturers made gains as well, Apple’s numbers are up about the same number — 2.4 percentage points year-over-year to 14.1%…
Expand
Expanding
Close