Update: NextVR has replaced its website with a landing page announcing a ‘new direction’ without its existing service.
Update 2x: Apple has confirmed the acquisition to Bloomberg.
It’s no secret that Apple has ambitious plans for augmented reality and a future AR-focused headset. Apple is practically building the platform for its future headset out in the open with ARKit. What’s new is that Apple is believed to be in the process of acquiring a California-based virtual reality company called NextVR, 9to5Mac has learned.