AR Stories June 22

AAPL: 145.63

-0.24
Stock Chart

Prior to WWDC, there were reports and analyst predictions that Apple would eventually ship its own version of Google Glass as an AR accessory. Then Apple introduced ARKit as a tool to help developers create augmented reality experiences through iOS apps starting with iOS 11. Now what was previously a rather wild rumor is starting to make more sense…

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AR Stories June 19

AAPL: 146.34

4.07
Stock Chart

While Apple is getting serious with both AR and VR this year thanks to iOS 11 and more powerful Mac hardware, IDC has new data on the forecast for augmented and virtual reality mainstream adoption. IDC expects “dedicated AR and VR headsets collectively” to reach nearly 100 million units by 2021 compared to just under 10 million units last year.

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AR Stories April 24

AAPL: 143.64

1.37
Stock Chart

As Apple continues to ramp up its focus on augmented reality, the company has recently hired a specialist from NASA for its efforts. According to a new report from Bloomberg, Apple has hired Jeff Norris, a specialist in new technology at NASA…

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AR Stories April 20

AAPL: 142.44

1.76
Stock Chart

Earlier this year it was reported that Apple is developing augmented reality features that will eventually appear in glasses after coming first to iPhones. Now a newly leaked document may have accidentally acknowledged Apple’s prototype AR glasses for the first time.

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AR Stories March 28

AAPL: 143.80

2.92
Stock Chart

KGI first reported that the iPhone 8 will be fitted with a ‘revolutionary’ 3D-sensing front camera, with multiple reports since that this will be used for augmented reality applications. More than one company has been tipped to be making components for the 3D system, with Himax Technologies the latest of these.

Barron’s notes that the company’s shares have climbed 56% this year based on expectations that it will be making ‘3D sensing components’ for the iPhone 8, with Morgan Stanley’s Charlie Chan explaining why Apple is believed to have chosen the company …

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AR Stories March 27

AAPL: 140.88

0.24
Stock Chart

Following up after an earlier report from Bloomberg on Apple’s behind the scenes efforts developing augmented reality tech, Financial Times is out with a profile today highlighting efforts by Apple, Facebook, and Magic Leap to build AR smart glasses.

Building on Bloomberg’s report that detailed Apple’s team of hundreds of engineers working on augmented reality features for iPhone that could later debut in a glasses product, FT says Apple has been working on the project for over a year and claims a launch is still at least a year away and “perhaps much longer.”

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