AR Stories April 24

AAPL: 143.64

1.37
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As Apple continues to ramp up its focus on augmented reality, the company has recently hired a specialist from NASA for its efforts. According to a new report from Bloomberg, Apple has hired Jeff Norris, a specialist in new technology at NASA…

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AR Stories April 20

AAPL: 142.44

1.76
Stock Chart

Earlier this year it was reported that Apple is developing augmented reality features that will eventually appear in glasses after coming first to iPhones. Now a newly leaked document may have accidentally acknowledged Apple’s prototype AR glasses for the first time.

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AR Stories March 28

AAPL: 143.80

2.92
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KGI first reported that the iPhone 8 will be fitted with a ‘revolutionary’ 3D-sensing front camera, with multiple reports since that this will be used for augmented reality applications. More than one company has been tipped to be making components for the 3D system, with Himax Technologies the latest of these.

Barron’s notes that the company’s shares have climbed 56% this year based on expectations that it will be making ‘3D sensing components’ for the iPhone 8, with Morgan Stanley’s Charlie Chan explaining why Apple is believed to have chosen the company …

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9to5toys 

AR Stories March 27

AAPL: 140.88

0.24
Stock Chart

Following up after an earlier report from Bloomberg on Apple’s behind the scenes efforts developing augmented reality tech, Financial Times is out with a profile today highlighting efforts by Apple, Facebook, and Magic Leap to build AR smart glasses.

Building on Bloomberg’s report that detailed Apple’s team of hundreds of engineers working on augmented reality features for iPhone that could later debut in a glasses product, FT says Apple has been working on the project for over a year and claims a launch is still at least a year away and “perhaps much longer.”

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AR Stories March 20

AAPL: 141.46

1.47
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While Apple has made clear that it has a keen interest in augmented reality, there have been conflicting reports about what form those features might take and how they might make their debut. A new Bloomberg report seeks to shed light on both questions.

The report echoes earlier ones that Apple has a large number of engineers working on AR features, and that they will be seen first in the iPhone …

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AR Stories February 10

AAPL: 139.14

0.46
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Pokémon Go has elements of AR in its gameplay
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Tim Cook really wants people to know that he’s deeply interested in AR. The Apple CEO hypes augmented reality every chance he gets, and he’s doing it in the same way he teased the wrist as an interesting space before the Apple Watch and the living room as stuck in the 70s before tvOS.

During his week-long trip across Europe, Cook went as far as saying he regards AR “as a big idea like the smartphone” in an interview with The Independent.

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