AR Stories March 20

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While Apple has made clear that it has a keen interest in augmented reality, there have been conflicting reports about what form those features might take and how they might make their debut. A new Bloomberg report seeks to shed light on both questions.

The report echoes earlier ones that Apple has a large number of engineers working on AR features, and that they will be seen first in the iPhone …

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AR Stories February 10

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Pokémon Go has elements of AR in its gameplay
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Tim Cook really wants people to know that he’s deeply interested in AR. The Apple CEO hypes augmented reality every chance he gets, and he’s doing it in the same way he teased the wrist as an interesting space before the Apple Watch and the living room as stuck in the 70s before tvOS.

During his week-long trip across Europe, Cook went as far as saying he regards AR “as a big idea like the smartphone” in an interview with The Independent.

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AR Stories April 13, 2016

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Snapchat has been on a roll lately introducing bigger and more creative updates to their social network. From introducing custom geofilters, to a massive overhaul in their chat system, they show no signs of slowing down. Today’s update takes video interactions a step further by allowing you to “pin” stickers and emojis to moving objects in video. The update will be rolling out to Android today and soon to iOS.

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9to5toys 

AR Stories February 5, 2016

AAPL: 94.02

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Apple today has started selling the View-Master Virtual Reality Starter Pack on its online store. With all the news about the company building out and prototyping virtual reality tech, it’s interesting to see it offering a glimpse at what that future tech may be by selling the device on the online store. Harkening back to the classic ideals of the View-Masters from the past, the new View-Master allows users to go on exciting new adventures. Utilizing a mix of augmented reality and virtual reality, these adventures are now taken to a whole new level. Taking advantage of Experience Packs, users can navigate space, various destinations, and wildlife through a mix of AR and VR.

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AR Stories January 29, 2016

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Speck's VR solution on the iPhone
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During this week’s earnings call, Apple CEO Tim Cook answered a question on virtual reality by saying “I don’t think VR is a niche…It’s really cool and has some interesting applications.” It looks like Cook’s statements have some background to them. According to a new Financial Times report, Apple had reportedly been prototyping VR headsets in the past under Steve Jobs in the mid-2000s, but the project was eventually abandoned once the technology was found to still be immature. With new acquisitions and a dedicated VR team, the effort is said to be once again a new focus.

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AR Stories August 31, 2015

AAPL: 112.76

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UI concept for VR iPhone case Pinć from Cordon Labs
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Apple has recently hired a lead engineer from Microsoft’s HoloLens team, leading to more speculation that it could be working on its own augmented reality project behind the scenes.

Piper Jaffray’s Gene Munster first spotted the change of positions for Nick Thompson, who was reportedly previously leading audio hardware engineering efforts for Microsoft’s Hololens augmented reality project: expand full story

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